The Podcast
Conversations on strategy, creativity, and media production. We don't do boring — we do brilliant.
43 episodes available
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How to Turn Social Media Followers Into an Owned Audience
What happens when your business builds a large following but doesn't actually own the relationship with its audience? You can…
How to Create Video Hooks That Actually Work
How do you keep viewers watching your videos instead of leaving after the first few seconds? A video can be…
How to Create Demand With Content Instead of Just Getting Views
How much is your content actually worth to your business? A video with millions of views might generate zero customers,…
How to Build Brand Authority Through Content and Proof
Why should customers believe your business is as experienced, trustworthy, or capable as you claim? When every company says the…
Why Giving Away Your Expertise Can Make You More Money
Most experts worry about giving away too much. What if customers learn to do it themselves? What if competitors copy…
What If Your Best Content Already Exists?
Most businesses think they have a content problem. They don't. In this episode, Khristian Lee explains why your business is…
Your Customers Research You Before They Ever Contact You
Your website might still matter but it's no longer where customers decide whether they trust your business. In this episode,…
Stop Trying To Go Viral: Why Views Don't Build Businesses
Does going viral actually grow your business? Or are you chasing the wrong marketing goal? In this episode, Khristian Lee…
How to Stay Consistent With Content When You're Too Busy to Post
Why do so many content calendars fail, even when businesses start with the best intentions? The problem usually isn't the…
The Only Content Strategy You Actually Need
Why do most businesses struggle with content marketing even when they have plenty of ideas? The problem usually isn't creativity.…
How to Build a Content Ecosystem that Generates Inbound Leads
Most businesses are creating content the hard way. They record one video, post it once, and move on ,wasting hours…
Why You Don't Need More Ideas | Build A Content Engine
Most businesses struggle with content creation but the truth is, you already have everything you need. In this video, discover…
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