Sonic Branding & Audio Brand Identity

Sonic Branding

Be Heard. Be Remembered.

Your brand is competing for attention in a world that’s noisier than ever. Visuals alone aren’t enough — they’re everywhere. But sound? That’s where real impact happens. The human ear is 20X faster than the eye, and research shows audio can boost engagement by up to 86%. At Follow Up Media, we help you transform your brand identity from something people only see into something they feel — with a powerful sonic identity that builds recognition, emotion, and loyalty.

Benefits of Sonic Branding:

Stickier Recall: Catchy sounds linger longer—your brand stays top of mind.
Emotional Connection: Music moves people. Sound builds loyalty.
Seamless Experience: One vibe, everywhere—from ads to apps.
Instant Differentiation: Your sound becomes your signature.
Cross-Platform Power: One sonic identity, endless channels.

Custom Music Creation From Follow Up Media

Beyond our extensive catalog, Follow Up Media excels in creating bespoke music tailored to your brand’s unique identity. Our team works closely with you to understand your brand’s values, target audience, and desired emotional impact, crafting a sonic identity that resonates deeply with your audience.

We’re more than a sonic branding agency — we’re your partner in building a brand voice that resonates everywhere.

Our services include: Sound Logos & Audio branding, Custom Jingles & Music Themes, Brand Soundscapes & Background Music, Voice Identity & Audio Guidelines, End-to-End Sonic Strategy.

Our Packages

Sound Logo: A distinctive 3-5 second sound that encapsulates your brand
Jingle: One :15 to :30 second jingle for advertisements or social media
Revisions: Up to 2 rounds of revisions
Usage Rights: Limited to online platforms and social media
Consultation: Initial consultation to understand brand needs and preferences

Sound Logo: A distinctive 3-5 second sound that encapsulates your brand
Jingle: Two :15 to :30 second jingles for advertisements or social media
Background Music: Custom background music for advertisements or corporate videos
Revisions: Up to 4 rounds of revisions
Usage Rights: Broader rights including online, TV, and radio.
Consultation: Detailed brand consultation and strategic advice

POPULAR!

Sound Logo: A distinctive 3-5 second sound that encapsulates your brand
Jingle: Three :15 to :30 second jingles for advertisements or social media
Custom Compositions: Tailored music for various brand experiences, including background music for stores or events
Revisions: Up to 8 rounds of revisions
Usage Rights: Exclusive usage rights across all media
Full Sonic Branding Strategy: Comprehensive plan integrating sonic elements across all brand touchpoints
Consultation and Audio Guidelines: Strategic consultation, detailed audio guidelines, and implementation support

Sonic Logos

Our Work: Video Production

Meet Our Composer: Mark Allan Wolfe

We are proud to showcase a catalog of music from the renowned composer Mark Allan Wolfe. His diverse portfolio encompasses a wide range of styles and moods, ensuring there’s a perfect match for every brand’s needs. Below you will find his samples of work from classical to rock and everything in between.

Mark Allan Wolfe is a prolific music producer and composer with an impressive portfolio of work. With over 3,500 songs and cues in his catalog, Mark Allan Wolfe has created a diverse range of music, from high-energy rock to slow, dramatic ballads and everything in between. He likes to say His music genres range from ” Rock to BACH” His music has been finding placement in some of the hottest shows on television and the web. Some of the global brands that have used his music include Unilever, GM, SONY, Coke, Pepsi, ADOBE, Microsoft, NFL, and many more.

Mark Allan Wolfe Full LP's & Singles

Premium Add-Ons

Market research/listener testing/focus groups (to see how the sonic logo resonates)
Sonic brand equity study / competitive audio audit
Audio branding for sonic UX / product interactions

Audio logo evolution / adaptation over time (versioning)
Sync licensing / library music integration
Customization / adaptation for global markets / localization

Sonic refresh or update after a number of years
Workshops / stakeholder training on how to use sonic branding internally
Brand audio identity for events, activations (live sound, spatial audio)

Sound design for transitions / motion graphics / multimedia
Integration with visual brand identity (guiding how sound and visuals interplay)
Monthly / quarterly check-ins / updates / consultation

Our Process

Discovery:

Understand the client's brand, target audience, and objectives.

Concept Development:

Collaborate with our composer and imaging producer to develop initial concepts.

Refinement:

Incorporate client feedback and refine the audio elements.

Final Delivery:

Provide final audio files and implementation guidelines.

24/7 Support

info@manfuzed.com

Ready to elevate your brand? Fill out the form below.

Or schedule your complimentary 30-minute call with one of our brand experts today!

Meet our beloved mascot, Plato the Pigeon. He’s a deep thinker, fearless and a generational icon. We get asked why a carrier pigeon? Also known as a homing pigeon, they are incredible at their innate ability to navigate long distances and find their way home. They have exceptional senses of smell, landmark recognition, and sensitivity to low-frequency sounds. Our branding philosophy is similar: we find your home with intuition, recognition and research.