Here's the real objection when you talk about creating content with a business that doesn't create content. The number one thing I hear from a business owner is, "What would I even talk about?" And that question is exactly why most businesses never start. And that costs them a lot

of time, a lot of money, and a lot of clients. My name is Christian Lee. I am CEO of Follow-up Media, a full-ervice creative agency and production powerhouse. We also own and operate three studio locations around Atlanta, Georgia that serve our clients needs for podcast content, video series, and any

other content that an individual or business would need to make. This new series we're calling the content machine. This is where we're going to break down how modern brands actually grow. And that kind of universal excuse, what would I talk about, is not really a content problem. It's a clarity problem

because every business already has the content. They just don't recognize it yet. And that's the most important thing. So, I'm going to break down some real industries and give you some examples because you're going to see an underlying theme and kind of the principles are just exactly the same. It

doesn't really matter what industry or business or you do. You have your own unique perspective on how you do what it is you do. and you all will pretty much start and go through the same content topics that are just focused in a different industry, right? So, if you're a real estate agent, what would you talk

about? How long have you been in real estate? What brought you into real estate? What mistakes do buyers make? More importantly, or as equal, what mistakes do sellers make? What's happening in your local market right now? How do you stage a home? And what actually gets a house sold faster?

That's not content creation. That's your daily conversations. Another example, if you're a financial advisor, what do you talk about? What should people be saving right now? What are people doing wrong with investing?

How do you protect wealth? And how should people think about risk? What's happening in your market right now? You're already explaining this every day. You're just not recording it and having it used and multiply and compound to get you any results other than that one person that's in front of

you or on the phone or in an email. If you run it or tech support, what do you talk about? Cyber security risks, common mistakes businesses make, what will slow your systems down, let me guess, how to protect data, what companies should be doing right now. That's content. That's authority. If you're in the service

business like home services, roofing, construction, whatever, what do you talk about? What should people look for? What would you consider red flags? Right? What costs more than it should? What should people fix before it becomes a real big financial problem? You already know more than your customer. That's the

content. Attorneys, professional services, what do you talk about? What mistakes do people make before calling you? What should they know before hiring someone? What actually matters in a case? You're already educating people, but you're only doing it one at a time.

Work smarter, not harder. Here's the breakthrough and the realization that changes everything. You don't need more ideas. You just need to structure the ones you've got. And here's your content roadmap. This is huge. If you don't know what to talk about, start here. Episode one, who you are. And when I say

episode, that doesn't mean you have to do a podcast. It could be a video series. Whatever you want to label it, episode 1, episode 2, episode 3. First recording who you are, your background, your experience, and your point of view.

Two, go into your process, how you actually do what you do. Right? This will differentiate you from competitors. Episode three, common mistakes your customers make. Probably could spend an hour and a half talking about that.

Episode four, what they should be doing instead. and episode five. What is happening in your industry right now? That is a month of content easy. And it may be 15 20 minutes an episode. If you go even deeper on each episode, you'll get twice as much content. And this is how you

shift into a system. And now is where most people mess this up. They think this means they need to create content every day. No, you don't. You need to record once. One hour of recording should create your entire week. It's one conversation, one topic in one direction and that will become everything. And

this is where the machine comes in. That one hour turns into a full podcast, a YouTube video, 10 clips, social posts, SEO content, an email. You don't need more ideas. You just need to multiply what you already know and put it to work. And here's the real reason why people still don't start. It's not time.

It's not ideas. It's mainly hesitation. They don't think they sound good enough. They don't think they look good enough on camera. Everybody, well, most people don't like the way they sound and don't like watching themselves on camera. Not a big deal. You probably don't see you the way most of the world sees you. They

don't think they're ready and they don't think anybody cares. Well, if you don't think anybody cares about what you say, then you're probably right. Because if you don't have the confidence in what you're doing to think that what you bring to the table is important, then you're right. Probably stay off the

camera. The market doesn't reward perfection, but it will reward presence consistently. And here's the deal. At Follow-Up Media, we don't create content out of thin air. We extract what our clients already know and turn it into a system. So instead of guessing every day, we help them build

something that works every week. And so the final truth here is you already know what to say. You just haven't structured it yet. And once you do, you don't run out of content. You build a machine. And that's going to wrap it for today. But thank you again. If you want, subscribe to the channel, please. We're

available on all podcasting platforms. If you subscribe on YouTube, hit the notify button so you'll get notified when we drop new content. Any of our links are in the episode description below, so you can always check that out and just hit us up at followupmedia.com.

You got a comment, leave it. I'll answer it. Do yourself a favor, create some content. Thank you again.