Follow Up Media

Event Marketing

Your Event. Fully Branded. Completely Covered.

From theme ideation to on-site signage, goodie bags to event websites, we handle every marketing touchpoint so your event shows up looking like it was built by one team, because it was.
We Don't Just Design Things. We Build the Whole Experience.

Most corporate events and team-building experiences are built around a theme and that’s exactly where we start. Before a single logo gets placed or a banner gets ordered, we help you define what the event feels like, what it looks like, and how that carries through every single thing an attendee sees from the moment they check in to the moment they leave.

Once the theme and branding are locked, we push it across everything: signage, print materials, digital assets, goodie bags, event websites, and more. Everything is cohesive, everything is intentional, and nothing looks like it was put together last minute.

It Starts With a Theme

A great event has a look and feel that’s instantly recognizable the moment guests arrive. We help you ideate the theme, develop the full event branding: color palette, typography, visual identity and then apply it consistently across every touchpoint.

Think a treasure hunt experience where every detail reinforces the adventure: hand-illustrated pirate maps, treasure chest gift bags, themed directional signs, and matching check-in materials. Or a sleek black-tie gala with a consistent, elevated visual language from the invitation to the centerpiece cards. Whatever the concept, we build the brand around it and run with it.

What’s Included:

  • Theme ideation and concept development
  • Event logo or custom wordmark (if needed)
  • Full brand style guide for the event (colors, fonts, graphic elements)
  • Brand application across all deliverables

Signage That Works as Hard as You Do

First impressions happen before anyone speaks a word. We design and coordinate every piece of on-site signage so the space feels intentional from the entrance to the exit. We coordinate directly with your hotel or venue on digital signage opportunities and work within their guidelines for any physical installations.

We have a cost-effective vendor partner for print and fabrication, so you’re not overpaying for what should be a straightforward process.

What’s Included:

  • Welcome and entrance signage
  • Wayfinding and directional signage
  • Digital signage (coordinated with your venue)
  • Pop-up and retractable banner stands (designed and ordered through our vendor)
  • Table signage for dinners, breakout sessions, and seated events
  • Stage or podium backdrops if needed
A Home Base for the Whole Event

Even internal events benefit from a simple, dedicated event page. We build clean, mobile-friendly event websites that give attendees a central place to check the schedule, find venue details, and get any updates, all accessible with a simple QR code on any printed material.

No digging through email threads for the agenda. No printing 200 copies of a schedule that changes. Just a clean, branded page that lives on a link and goes everywhere.

What’s Included:

  • Single-page or multi-page event website
  • Full schedule and agenda display
  • Venue details and logistics
  • QR code generation for print integration
  • Mobile-optimized design

The Details People Actually Remember

The bag someone gets when they check in sets the tone for everything that follows. We handle the curation, design, and coordination of hotel welcome bags, themed goodie bags, and swag kits… from the outer packaging down to the branded insert card tucked inside.

We source with your budget in mind and make sure every item reinforces the event theme and brand.

What’s Included:

  • Branded bag or box design and sourcing
  • Themed swag item curation (apparel, drinkware, accessories, etc.)
  • Hotel check-in / welcome bag assembly
  • Custom insert cards and schedules for inside the bag
  • VIP vs. general attendee tiering if needed

Everything They'll Hold, Read, and Reference

Attendees pick things up, flip through them, and reference them throughout the event. We make sure everything they interact with is on-brand and useful whether it’s a printed agenda card they tuck into their pocket or a digital brochure they access by scanning a QR code.

What’s Included:

  • Schedule-of-events cards
  • Printed programs and agendas
  • Digital brochures
  • Name badges and lanyards
  • Folders or presentation kits
  • Sponsor recognition inserts or signage if applicable

Capture It. Keep It. Use It Again.

Your event is a content asset. Don’t let it disappear the moment everyone goes home. We offer day-of photo and video capture to document the experience, plus post-event recap content you can use internally, in future event marketing, or anywhere you want to remind people what a great time they had.

What’s Included:

  • Day-of event photography
  • Day-of video capture and b-roll
  • Post-event highlight/recap video
  • Curated photo gallery delivery

How We Run It

Step 1 — Discovery We start with a conversation: event date, venue, audience size, goals, and what (if anything) is already in motion. We want to understand the full picture before we propose anything.

Step 2 — Theme & Branding We develop the event concept and brand identity, get your approval, and use that as the creative foundation for everything that follows.

Step 3 — Roadmap & Timeline We build a production calendar working backward from your event date with hard deadlines for print orders, signage fabrication, swag sourcing, and digital deliverables so nothing gets rushed.

Step 4 — Design & Production Our team handles design across every asset. Once approved, we coordinate printing, ordering, and fabrication through our vendor network.

Step 5 — Event Day Everything arrives where it needs to be. If on-site support is needed, we can be there.

Step 6 — Post-Event Recap video, photo delivery, and recap content. And if your website project was on hold, this is a great time to revisit it, now that you have a library of real content to build with.

What does a full-service event marketing company do?

A full-service event marketing company handles every creative and branded element of your event — from developing the theme and building the visual identity, to designing signage, print materials, goodie bags, digital assets, and even a dedicated event website. The goal is to make sure every touchpoint an attendee sees or touches looks and feels like it came from the same place, because it did.

Can you help us come up with a theme for our corporate event?

Yes — theme ideation is actually where we start. Before any design work begins, we help you define the concept, the feel, and the story behind the event. From there we build a complete event brand around it and apply it consistently across signage, print, digital materials, swag, and more.

What kind of signage can you design and produce for a corporate event?

We handle the full range of on-site signage — welcome and entrance signs, wayfinding and directional signage, pop-up and retractable banner stands, table signage for dinners or breakout sessions, stage and podium backdrops, and digital signage coordinated directly with your hotel or venue. We also work with a cost-effective print and fabrication vendor so you're not overpaying for production.

Do you design event goodie bags and welcome kits?

Yes. We handle everything from the outer bag or box design to the individual items inside — sourcing branded swag, designing custom insert cards, and making sure the packaging reinforces the event theme. We can also tier gift bags if you have a VIP group that needs something separate from general attendees.

Can you build a website specifically for our event?
  • Yes. We build simple, mobile-friendly event websites that give attendees a central place to access the full schedule, venue details, and any updates — all accessible via QR code on any printed material. It eliminates the need to reprint agendas every time something changes and gives attendees something easy to pull up on their phone.
How do you use QR codes in event marketing?

QR codes bridge your printed materials and digital content. We generate QR codes that link directly to your event website or digital schedule, then embed them on printed items like agenda cards, name badges, welcome bag inserts, and signage. Attendees scan once and have everything they need on their phone.

Can you coordinate directly with our hotel or venue on signage?

Yes. We work within the venue's guidelines to coordinate digital signage placement and determine what physical signage is permitted — including where banner stands can go, whether floor decals are allowed, and how wayfinding can be set up throughout the space.

What's the difference between event branding and general company branding?

Your company brand is your permanent identity. Event branding is a creative layer built on top of it — specific to one event, often tied to a theme, with its own visual language that gets applied across every piece of event collateral. The two should feel related, but event branding gives you more room to be creative and experiential within a defined timeframe.

Do you handle photo and video at the event itself?

Yes. We offer day-of photography and video capture, plus post-event editing and delivery — including highlight recap videos you can use internally or repurpose for future event promotion. If you want something to show next year's attendees what they're signing up for, this is how you build that content library.

How far in advance should we start planning event marketing?

For most corporate events, we recommend starting the marketing and creative process at least 8–12 weeks out. Print and fabrication have the longest lead times, so signage, branded materials, and swag should be designed and approved with plenty of runway. The earlier we start, the more options you have.

Can you handle events of any size?

Yes. Whether you're planning an intimate executive retreat for 20 people or a large-scale multi-day corporate conference, the process is the same — we just scale the scope of deliverables to match the size and complexity of the event.

What if we already have a theme or concept in mind?

Great — we'll start there. If you have a direction, we take it and build the full brand around it. If you just have a vague idea or a mood, we can help you sharpen it. And if you're starting with a blank page, we'll help you fill it.

Do you work with outside vendors for printing and fabrication?

Yes. We have an established vendor network for print, signage fabrication, and swag sourcing. We manage that relationship on your behalf, which means you're not chasing quotes or babysitting production timelines — we handle it and deliver finished product.

Can event marketing assets be reused after the event?

Many of them, yes. Recap videos, photography, and branded graphics are all assets you can continue to use — in internal communications, future event promotion, social media, or your website. We'd actually argue that capturing good content at the event makes your next project (like a website refresh) significantly easier because you have real visuals to work with.

How do you handle the project timeline and keep everything on track?

We build a production calendar at the start of every engagement, working backward from the event date. Every deliverable has a deadline, every vendor order has a cutoff, and you always know where things stand. No surprises.

Ready to elevate your brand? Fill out the form below.
Or schedule your complimentary 30-minute call with one of our brand experts today!

Meet our beloved mascot, Plato the Pigeon. He’s a deep thinker, fearless and a generational icon. We get asked why a carrier pigeon? Also known as a homing pigeon, they are incredible at their innate ability to navigate long distances and find their way home. They have exceptional senses of smell, landmark recognition, and sensitivity to low-frequency sounds. Our branding philosophy is similar: we find your home with intuition, recognition and research.