Here we go. We are back. It is the Followup Media podcast. I am Christian Lee, your host. My co-host as always. He's always here and he never leaves. And uh as much as I abuse him and I'm just playing, I don't. It's Riley Austin. Oh, yeah. I got a bunk bed here in the back. Yep.

That's what you want to call it. A bunk bed. This is our I think our around our seventh episode and you know we have dived into a multitude of topics and because follow-up media is a full-ervice production and marketing agency we have a lot of services we offer a lot of things and we're going to kind of expand

on a question we always get when we have identified a company we've reached out we understand that they're not using content creation we hit them up we you know establish lish contact. We ask them if they've ever, you know, considered using a podcast or video series for marketing, brand awareness, subject

matter expert, thought leadership, all those things, building an authentic connection with their audience. And while most of them have gone, well, we've talked about it, we do get hit with like a question that's, you know, it's an important question and it's one that needs to be kind of defined and

expanded on a little bit. It's like, okay, if I do create a podcast, how are the ways that it's going to be discovered, right? Mhm. There a lot of different ways. There are a lot of different ways. And there's not just one answer because every podcast will be discovered probably in all three of the

main ways. Um, it's just going to depend on the audience and how they're they use the individual platforms. Like for instance, if we launch a podcast for a client um and we optimize their YouTube channel, Spotify, Apple, those are going to be your number one method of gaining attention. Now, for YouTube, they're

growing dominance in podcast consumption, audio, and video. There's thumbnails, you know, uh, very enticing, you know, thumbnails you use to get people to have their eyes essentially go to your intellectual property, you know, so enticing thumbnails. um their algorithm

that you know YouTube has created um it benefits by using consistent uploads a cadence that's ongoing and kind of unwavering and then you know whether it's weekly or bi-weekly and then you've got you know Apple podcasts you know they are the major podcast directory out there if you launch correctly um there

are ways um typically and there's a there's a short list of things that you would have to qualify for to get put on Apple's new and noteworthy, but that is a space that you can't even buy, but it's based on, you know, following, you know, a three episode minimum and how much engagement you get in the first,

you know, I think it's like four or five days, and that's like whether it be comments, downloads. It takes in a number of factors, but if it gets enough traction, you could be featured on their new and noteworthy, which is is like as soon as you open up Apple Podcast, you'll see new and noteworthy. Um, Apple

Podcast charts, um, ratings and reviews definitely affect visibility. Spotify's algorithm differs from YouTube and Apple in in a few ways. Um, you know, Spotify has done a u something pretty cool where now you can go on to Spotify like and basically create polls um to get people to interact with certain pieces of

content that might be within your podcast. The first time I saw the SEO from a podcast description and title really work, I think I know where this is going. you know, this might, you know, be a little awkward. Yeah. Me kind of putting it back out there. So, if you're in the car

with your kids, then good. You might want to turn it up. Yeah. Right. So, um, and just to give you an example, so I was on and part of a podcast um, called the Manfuse podcast and it was kind of a pop culture. We talked about news, we talked about guy stuff, we talked about whatever. So, on this particular

episode, I was jokingly telling my co-host that believe it or not, there was a way that you could breathe with your testicles. And so, I launched into the 10step process of breathing with your testicles. I queued up some meditation music. I dropped my voice real low and

soft. I don't know if it was soft, but it was real grally. And I started to walk him through what it would take to breathe with your testicles. It was really funny. And that particular episode, we had titled it how to breathe with your balls. Mhm. You know, not my finest hour, I guess, but whatever. So,

but but it's worth noting that in the episode description of every podcast episode is like SEO rich fertile ground. Okay? So, what you put in your episode description and your titles can get tracked through Google search. And so, that was

the first part of that particular episode was how to breathe with your testicles. That's what we titled it. In the episode description, it said, you know, in this episode, Christian explains to Ben that breathing with your testicles is a real possibility and how we might go around teaching this to the

world. You know, it was really funny. Um, but the second part of that episode, we actually got on one of our friends. He's a men's life coach expert. Um, you know, for men's health. He's used to own a uh men's barber like in a very um wealthy part of Buckhead in in Atlanta and uh it was called the grooming lounge

and his name is Piruse and I dare say his name on another podcast episode because I'm going to explain to you the rise and fall of Peru Sar. No. So, we got him on after I explained to Ben how he could breathe with his balls. All right. I mean, that's what it was. Yeah.

And so, in the episode description, I said, "Hey, we I showed Ben how to breathe with his balls." And then we spoke with men's lifestyle um expert, men's health expert and coach Piruse Sar. That was it. That was all I mentioned in the text. We we talked to Peruse on that episode for about 30

minutes. So, to shorten this whole thing up, about six months later, I get a very panicked phone call from my co-host and I didn't answer it and he kept calling back and finally I'm like, "What, man?

What?" And he said, "Dude, you have got to get Peruse's name off of that episode." And I go, "Why? What happened?" And he goes, "Well, they tried to get Piruse's son, who's little, he's like 5 years old at the time, into a Manhattan private school, and they Googled Piruse's name, and four results

down in the Google search, the episode of How to Breathe with Your Balls came up. They didn't accept his kid, which is I'm dumbfounded." Yeah. And I'm like, "Oh my god, that's horrible." Yeah. Yes. Mhm. Yes. Not Not that he this kid didn't get in school because this actually was a pretty bad thing.

His wife was pissed. His dad who is um an Iranian um used to work for like the Iranian like like secret military kill you with two fingers. I don't know like what what it was. Uhuh. Um but um but Piruse is an Iranian American whose family escaped Iran uh when the mulas came into power in which is like kind of

current day Iran. Um you know Iran used to be like a happening like like you'd go people would go to Iran like in the 70s to like party. It used to be like a party spot before the current administration took over and started, you know, their dictatorship without even going down that that path. Peruse's

dad was all upset. Peruse's wife probably wouldn't let him sleep in his own bed for a certain amount of time, his kid. So, I was joking. I ruined his kid's future. So, I did what any good friend would do. I went home and I took his name off of that episode. But that taught me something right there about

how powerful the links, the names, and what you put in your SEO playground of an episode description essentially. Yeah. Has a lot of impact and a lot of discoverability.

Like who would have known. So what did I do? I took his name off up and then resaved it. Two months later I get another phone call, another panicked co-host.

Hello. Yes. I thought I told you to take his name off of that episode. I'm like, I did, man. I took it off the day that you asked me to. Well, the power of how to breathe with your balls lives on because he was in a bank meeting and the bankers researched his

name and once again his name was affiliated with breathing with your testicles. Now, I don't know. I didn't ever get and I'm like, man, I have no control over it. I already did what I did. Yeah. That's your second method of discoverability.

Okay. I mean there's not a better example than breathing with your balls. Yeah. Yeah. I mean but that is huge. I mean it really is. So, whatever your brand is, whatever your industry is, whatever you are the expert of, laying down what you're talking about in your every episode description that has all

your links, uh, your guest information has a huge possibility of being discovered from Google search, right? Just your normal Google searches, method two, which is huge. I mean, that's number two. And then number three is word of mouth and your social media, your own social media network or your

current book of business. Meaning you probably got uh a book of business because you're in business. Otherwise, we probably won't be going down any road with you because that's just we identify businesses that we help out and we deal with. So that business is in business

because they have business. Can I be any more redundant or can it be simplified anymore? So, if you don't have a um a newsletter, we suggest starting one and we help out with that. Um and therefore, you can market your podcast to your existing audience. Same on social media.

people that follow you, subscribers, followers, um you know, friends, whatever you want to call them, is another part of your audience that you've built in whatever capacity. Now, you might have your business audience, you know, your business page, but then you might have your personal page. And

you can really utilize both to get your content out there working for you and establishing brand awareness, thought leadership, and subject matter expert and establishing yourself as the subject matter expert. Essentially, all we're doing digitally is going, "Hey, we're over here. This is what we do. This is

why you should use us over the other thousand options you have because we know what the hell we're talking about, right? You know what you're talking about. You execute for your clients, we execute for ours. And essentially, that's it's it's when you really break it down, it's as simple as that. There's

a difference between YouTube, Apple Podcast, and Spotify. And if you don't know how to do the the like you said, the descriptions and do it right, it's going to have different results. Yeah.

But those platforms, those three are like your biggest podcasting like, you know, platforms as far as being discovered. Um, but the SEO side of things through that same discoverability on those platforms, you've got a very fertile episode description that you would kind of optimize through your

hosting platform. And that's, you know, where you're kind of keying in your episode description, your call to action, all these other things about that particular episode, like breathing with your balls. It's a great title. I was very proud of it. I could have said testicles, but I chose balls because

balls seemed a little bit more aggressive. Yeah. Well, I don't know if they're better. No, I'm joking. I mean, I don't know if would testicles have shown up. I mean, with his name. And it's not like this guy was an irrelevant person who's never been part of anything that would be Google searchable. Like

this guy's actually been affiliated with stuff that's way worse. Yeah. Or not not that it was worse. Not that anything we were doing was like controversial at all. It was actually a a breathing technique is really all it was meditation. breathing from your your core and below, you know, building

that that uh that energy. Educate me, Riley. Talk to me, goose. Oh, let's do it. So, about uh bringing guests on. Um not only is it easier to talk, some people don't like talking in front of a camera just by camera just by themselves because some people don't like hearing them talk and then maybe even the

listeners don't like to hear just one person for 30 minutes straight talking. So having a guest on, I believe, is is a very powerful thing to do as well because not only can you bounce off ideas, get into different conversations, hear another perspective, you can also give them that link to share, give them

the the opportunity to let their audience hear your side of the view and and your business as well. So So you leverage every guest's audience that you bring on to your content. Exactly. And if your guests are um if it's strategically, you know, thought about and and you know, and they're there for

a specific purpose, like they're going to weigh in on, you know, their expertise. You know, if we're talking construction and you bring in, you know, the plumber that has the most certifications out there, he is the goto expert on everything plumbing. Well, yeah. I mean, he both you guys. Yeah.

Well, absolutely. But you know, you're providing your audience that expertise that you don't personally have. But then you get to leverage everybody that knows and who has done business with that particular Exactly. um plumber or whatever it is. It could be financial adviser, it could be attorney, it could

be any industry expert, you know, um that or you know, or someone who's got a a wealth of knowledge that will align with your topic for that episode or with your, you know, overall podcast or video, you know, mission, you know. So listen, if you have any questions about content, about, you know, being

discovered, feel free to hit us up follow-up media.com. You can reach out through our episode description, which is SEO rich. Um, you can also uh we're available on all podcasting platforms. You can join the show. Um, reach out 770-7448227 and you can uh hit hit us up also at

info@followupdmedia.com. Subscribe to our YouTube channel as well. Riley, anything else to add? We got two studio locations. We'll be here if you want to walk right in the door now or East Cobb, then we'll most likely be here. I I told you I have a bunk bed in the back. I I will reach you at the

door. I don't know if that scares people, but no, Riley is right. We do have and I didn't even think about even plugging that but you know we do have two studio locations here in Georgia um that are available and we also set people up remotely to you know fill whatever need or whatever way people do

want to record. But we are open and so if you want to stop by and check out our amazing studios they're topof the line state-of-the-art and we'd be happy to serve you for sure.