Follow Up Media

Unlocking the Power of Sonic Branding

🎧 Megaphone Date: 📅 2025-04-29 Duration: ⏱ 39 minutes
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Episode Summary

Khristian Lee and Mark Wolfe delve into the significance of sonic branding and music composition in modern marketing. They discuss how sound can create emotional connections, enhance brand recognition, and differentiate businesses in a competitive landscape. The discussion covers the importance of custom music over royalty-free options, the role of sonic logos, and the future of audio branding in the digital age. Through real-world examples and insights, they emphasize the value of investing in a unique sonic identity for long-term business growth.Guest LinksWebsite- <a href="https://markallanwolfe.com/?fbclid=IwY2xjawJ-FWZleHRuA2FlbQIxMABicmlkETFJaXJzd2FhcjYxRENySGUxAR4aXmMdw1DwjDAUfA6H8BdYbZ7_P25d72zlwSbiZXjEHqFWm5-09M_0xKldtA_aem_YbynuTlUzwTfkB1fUrlnsQX-https://www.x.com" rel="nofollow noopener noreferrer" target="_blank">markallanwolfe.com to level-up your brand?Visit us online: <a href="https://bit.ly/3W1i0gl.https://followupmedia.com/services/sonic-branding/Learn" rel="nofollow noopener noreferrer" target="_blank">bit.ly more about our story here: bit.ly us on Social: Facebook LinkedIn

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Hey, what is up? It is Followup Media. I am the CEO, Christian Lee. My co-host Riley Austin. We today are not only going to discuss a topic that I'm so passionate about because I am an audio producer. I've been one for 15 years, but also because one of our strategic partners in one of Follow-Up Media's

services has joined us today. And that is music composer extraordinaire Mark Wolf. Hey, how you doing, man? Fantastic, man. Thanks for having me, man. I appreciate it. Thank you so much for joining us. Now, I want to give a little backstory about Mark and and how this relationship even started was that

um I was dealing with somebody who used to be a composer. They had a back catalog, but they weren't actively working in the business. And I actually, to be honest with you, I had to fire his wife who was working for me.

And I think that killed the relationship. That's And he wasn't very responsive. And in this industry, this person had a job and was not they didn't even have equipment anymore. They didn't have Yeah. And it So there were red flags. big car dealershipsized red flags from the beginning. But that being said,

so after I had to fire his wife, um, which made it really awkward conversation, I started like, follow what media needs a music composer. And so I started while I was at the soccer field, Riley, doing my work in the evening. I started I Googled I got a few names of composers and I

started kind of going down the list and I think Mark was probably the third one and he didn't answer. I left a message and then he called back about 30 minutes later and what we've been talking for eight, nine, 10 months now, something like that. Um, and you know, having a music composer that can assist with our

clients sonic identity is huge. And a lot of businesses that we're finding, you know, still are not putting a lot of emphasis and value on a Sonic logo, their Sonic branding. Um and just like a lot of companies that you call Riley are not putting emphasis or even um effort into their marketing whether it be

content whether you know so today we are going to talk about Sonic branding, Sonic logos, Sonic identities and just you know what is a Sonic logo Riley? Sonic logo is a short uh memorable sound associated with with the brand. So, for instance, you hear the Netflix logo, the tadum, you're going to hear that. If

even if you're downstairs in your basement, you hear that on the loud TV, you hear the bass of it, you're going to remember that. You're going to know that one of your kids or or wife or whatever is watching Netflix. Yeah, absolutely. I mean, you don't even have to see the visual anymore, but you you do see the

visual when you hear it. Like, you can picture Exactly. And I will tell you something, that Netflix logo comes in so hot, even if the volume is low. I mean, it sometimes if you're not expecting it, it will like it'll make it'll like scare me coming out of the bloom. Um, but but that is a Sonic logo and I would imagine

when Netflix started, even though they were a startup at the time and they were just mailing out DVDs, you remember that, Mark? Oh, but dude, I can tell you a little bit more history about Netflix, but I I know about it, you know. Well, I want to hear that actually, but I can just imagine even as a startup, I wonder

what they had to pay for that Sonic logo that they're using today. you know who's uh I I can't remember the name verbatim but his uh they are related the founder is related to Edward Bernay who is the father of propaganda in America in the western where he was Edward Bernay was the nephew of Sigman Freud

who took all of his information about studying human nature and And uh his nephew took that and used propaganda back in the early 20s and convinced women that smoking was a sign of feminine strength and that it was a sign of because you remember things were way different back then. didn't even have a

right to. But but it's just kind of crazy because when when we talking about sonic branding and identity and how important it really is to the whole process, you know, now people are just beginning to figure this out, but like you said, Netflix number one, I would never ne people don't even believe how

deep that goes. But it's interesting. I didn't even know that is you want and also let's look at you know Sonic branding as and and you and I have talked about this kind of Mark as as a future initiative which we can pull off actually which is when you go into a Nordstrom

the music that you hear at that Nordstrom is the same music you'll hear across the country at that Nordstrom. So it could be down to the playlists of music. Oh, let can I interject on something on that point? Uh, I just learned this, but let me your idea is not unheard of because what they're

doing now, these companies are doing now is they're taking the data say from all of these people. So, say your phone, okay? So, your phone and all these websites and all. So, all of this data is being sent to these marketing agencies, right? So then the sonic branding companies are getting it to

where like you were just saying in the beginning when you hear the you know boom for the Netflix or maybe the McDonald's remember McDonald's 2003 they had they had a a competition in 2003 and some dude won it was simple and they took that and that is a worldwide thing but what these

companies are doing now they're taking it with your data that you mix with Spotify and AI to where when you get into your car, say you get into your uh a Ford F-150 and they know you're going on a road trip, they'll have that playlist in your background of country music or whatever you dig that gets you

in there. Or maybe you're tired and you've been complaining online and you've been talking, man, I just need to get home. That'll set up in your car to when you get in the car, it'll be already set to your mood. Isn't that bizarre? I can't wait to hear Adele.

Yeah. Oh, like I can't wait for them to play Adele from the other side when I get in the car. Hello from the other side. Yeah. Yeah. Um and so so I wanted to um which which all these things are great and and it's like there are a few reasons why you want you don't want to

use royaltyfree. Now you know with music subscriptions you could go oh you know I can pay uh you know 30 bucks and use this song for our backtrack. But you know there's a reason why you're either paying 30 bucks and it's royalty-free.

Anybody can use it. They're licensing it out 10,000 times potentially and and good for them, the people who made it, the composer that made that hopefully. But but having something that is aligned with your brand that that that in four or five notes if we're talking about a

logo jingles a little longer uh maybe the bed that's underneath even a longer form piece of content you know but all that's part of the the package right it's the full suite right it's not one outfit it's your wardrobe robe for your brand. It's your wardrobe of music. It's the audio wardrobe of your brand. And

it's really important because just like you said, Mark, that McDonald's jingle evokes just how little you get of it. It evokes emotion. Whether it's I mean it doesn't take very many notes to imply or or plant that seed of authorative uh you know sincere trustworthy demonic I mean whatever it

is you only need a few notes and you get a feeling. Exactly. I mean humans process sound faster than visuals. Absolutely. Yeah, the speed of sound is something I mean and yeah and it's tied into your memory just like when you know smells and stuff you know so you have this is where you know it gets into this

craziness because if I can address to what you just were talking about so for instance like I did a project where it was a um I can't go into the name but I can tell you a little bit about it we'll just call it this client right and uh they had purchased a very familiar telephone number. it and it was

something like 88888 or something like they're allowed to use this in their area and it was a some kind of company and the the I was working with them not just making them a jingle or nothing like that but but what we're talking about is so when I go to create a piece of music for them we sit

down and we're looking at how what is the image that you're trying to get across who are you reaching out to what is all of this comes into play they're we're looking that the data of your your demographic, you know, what is the age group, what what what kind of, you know, what do they like to buy and eat? And

then you put all this stuff in together and you want to reach those people. So then you make this song. Let's just call it a song. It's a minute and a half, maybe two minute long. But out of that two minutes, you can extrapolate a 5second thing or a four note or or a Nokia had a 13 note guitar

thing, remember? Or even when you turn on your windows. I don't even remember that. But I mean like a 13 notes. I'm like, man, they went for the overkill. No. Oh, yeah. But see, but then you can take So what I'm saying is when when I go when we when when we provide music with you guys, like, you know, I'm

providing you guys a a song that they could use in any marketing campaign anywhere because let's just say it's like you want to be Manila. It's not like tastes like Manila, but it could fit in a couple of different genres and couple of different areas. And then out of that, you can take a simple couple of

bingongs or a couple of notes out of that and then it just the gift that keeps on giving. Look at McDonald's 2003 and yet that and you can walk in anywhere and like oh and when you're talking about uh why uh it get seems to get louder is it does is because what when I was working as a a master control

operator in couple of different TV studios, one was in Knoxville, another one was in uh Indiana. What they do on the commercials is they boost the volume to get your attention. That's why it always the TV seems loud when you're watching the commercials and then goes back down to when you're because they're

trying to get your attention. And so when you've got all of that going with a simple little melody that's you're thinking, man, I'm going to go get me some hamburger. I'm going to go to Well, you want to go I'm loving it. Yeah, you know, I think I made there was a lot and and see just if I say one last thing

about this, you know, is you know, it's very important now in the time that we live in with all this technology. If you've got a brand and you want to reach out, you're going to have to pull out something special. And most people don't fully understand it. Maybe, yeah, they might be shelling out a little bit of

bread to do something like this that they might think, you know, this doesn't make sense, but they don't. The longterm effects is total brand recognition, money in the bank. You know, you're you're getting free advertise because it's in people's heads. Totally. And and that goes right along with, you know,

Riley's initiative and followup media's kind of like core um you know, outreach program, you know, and you know, and it's a it's identifying businesses. Exactly. It's um reaching out to them and and really trying to, you know, help them if they need if they want help. if they realize

they need help, which if no one realizes that if they don't realize they need help, you can't help them, right? Um, you know, but and you know, expand their digital footprint. Now, this is a component that is of high value. Now, if you're a newer company coming out and you're just now starting to spend money

just in creating content itself, I get there's going to be a little bit of more hesitancy to invest thousands upon thousands of dollars in your sonic image. But as you get rolling, and if you have the money, it's definitely worth the investment. It will help with brand recognition. And that is if you

plan on your brand to be around for the long haul, McDonald's will outlive us all, right? That company, even though the founders and and the guy that took over and ripped the other people off or whatever that story is. Um, but McDonald's has been around what, since before I I can remember. I mean, that

they're older than me, you know. So, and they're probably going to outlive us all. And that jingle, while it might evolve as the times evolve, they will make that heavy investment because they want that recall. I'm just excited cuz this is what we're talking about.

Listen, I've been a small business owner. I'm still a small business owner, right? Not for long, buddy. No, no, but you dig what I'm saying to me, too. But but when I'm listening to you say it just dawned on me mean that if you as a business owner right and you're looking at starting a business or maybe you've

already got your business where you're already at a certain level or whatever and sonic branding is a tool like your marquee sign you know it's going to like you're saying it if you look at it not like man I don't got the you know cuz you know I know how it is times are tight you don't want to spend for

advertising. But let me tell you something. You start getting in this and the now cuz you cannot create this with AI. AI cannot create a custom thing. Now it can create music to a degree but uh you know it's not and one other thing if I may say something in regards to royaltyfree and all this stuff you know

I'm a member of ASCAP. I've been for 20 years, you know, and you know, they are very strict. Now, I remember back in 2010, right around that time, cuz when I was working with Moilmid as a music supervisor for them, you know, we were doing music for Coachella and all these festivals, man,

South by Southwest, all these things. Awesome. But but what I'm saying is if you'll recall that people would you would get a message on your email. They'll say, "Hey, you know, for $500, we can boost your likes or whatever and we'll get you up there, you know, and everybody would be like, "Oh, yeah." And

then all of a sudden there'd be some obscure person with a song that sucks that got about 10,000 views, you know, and people would be like, "Well, this is BS because right we take this is no way is 10,000 people buying this nonsense." The thing of why I bring it up is because some people think that they can

download something from royaltyfree, do a little tweak thing by maybe take some other music and tweak it. But the technology now with AI my wave files are like fingerprints. You know what I'm saying? and we reg there's no way and there's AI is actively monitoring and so if you start using some kind of

corrupted music files for your brand you dig what I'm saying what's that going to be you're going to be bad taste in everybody's mouth they're going to come down they're going to tell you to take the music down you're not going to have your music available well and if you're big enough true they're gonna come after

you for money on every person who heard it you know if they And and they'll do that with radio, I mean, or podcasts, like if if you've got millions of followers and and granted for some businesses, they'll probably never have that, but that doesn't mean, right, your customer base is small. You could still

be bankrolling, but you don't want to be hit with those charges. And and why would you want something that was you could literally press play on a video on YouTube and it's been used 50,000 times?

Yeah. And that's the thing. And and then if you're a let's just say, you know, somebody might be watching this and they might, you know, maybe have a small doctor's office or maybe a small legal practice, whatever the ca and it's small in comparison to say Unilver or, you know, a billion dollar company that that

I have provided music for in the past, right? But the point of it is is is that uh when you sit there and you say, "But uh you know, how can that affect me?" And but you have customers all the time, lifelong customers. They start, you put this music on hold, you put this music in your store, you put it on your

website, you put it on your TV commercials, it's everywhere. Next thing you know, people are seeing it. Hey, you see lawyer so and so, look at how you drive down the street. Who's that guy where we live in Atlanta? You know, you got a strong arm of the law. Oh, strong lawyer. Yeah. You know what I'm saying?

John Foy, this is a plug for you, John. So, maybe you want to sponsor the follow-up media podcast, right? Or maybe you want a new Sonic Fresh logo. 100%. You never know. And and and it's really cool, too, because well, and and I think it gets back to the the point of companies who are not doing marketing

and creating content. Well, they have no need for a Sonic logo because they're not creating anything except for their voicemail message, which I doubt that that's even advanced enough where they have any type of music on hold, but which we don't want them anyway. We want people that are wanting to expand their

digital real estate online presence through using value added content. You know, content that educates, shows brand awareness. Basically, raises attention. Hey, we're over here. Use us instead of these other thousand idiots that are out there. What separates your company and your

brand from 900 other brands? I mean, if you're especially if you're in the service business, if you're in real estate or you're a financial advisor, you're not you are selling products, but you also are selling a service. And there are you know at a at a place where for a couple of months um an investment

not for a financial adviser or an attorney you have to take a lot of tests and there is a a substantial investment but still you have to be able to brand your company you know for whether it's injury whether it's malpractice whether it's you're beating old ladies at senior citizen homes whatever it is you need to

stand apart and and that is by creating content, which is what we do through podcast and video that's aligned that educates your audience, but also as we're talking about today, using audio, customized, brand aligned, designed audio for your business that evokes emotion, that triggers true you. We want

it to be triggering. We want people to weep when they hear it. I don't know why, but now I'm just weeping. Yeah. Right. Right. Right. I mean, you know, it's true. If I could elaborate on what you said a little bit. Please, Mark. That's why you're here is to make me sound smarter.

No, no. Right. No, cuz you're on the trail. You're you're on the trail. I like it. So, I want to give you a a brief story about how something how I how I kind of got into this, you know, but not how I got into it, but this is you'll understand. So, bear with me. So, uh, years ago, uh, I was I got an email.

I make a lot of music. Someone I'm going to talk to two different people in the story. Okay. I'm going to One is the person that thinks that maybe they can't uh they can't do this. One time I had a uh a person take a piece of my music, right? Which I didn't even know, right?

But I didn't even know that they took it. I mean, it was just somebody that took it off the internet, you know? They were having a contest about in a different foreign country unbeknownst to me and they won.

Okay. And so in order for them to move forward, how they made this music video, you know, they made a a beautiful it was a a small time guy made a beautiful video about a little guy making love letters, a little girl, whatever it was.

And then it was for he grew up and he was the postman, you know, and you know they they took my music, right? And unbeknownst to this guy, he won had over like a hundred million views, right?

What and Yeah, dude. Listen. And it's for it's for Listen, it's for the government of Italy, man. It's for their postal service. Oh, wow. So here I took a song that I just created that this one kid used and I won I got money from it.

You know what I'm saying? I got my money from it. But how much? No, I'm just so I'm totally joking. You don't have to disclose. I'm not going to take No, I'm not. But what I'm saying is is is that when sometimes things like this happen where you know but the government of Italy was using this music of mine that

had no words. It w but it was tied into this scene of heart pulling. You dig what I'm saying? To where the whole country said, "Hell yeah, we like that. We want to use it in our, you know, advertising." So, would they still use it today? I don't I'd have to look it up. This was around 2010, 2000. This is

what I was leading into. I was segueing into why what what would make followup media and all this. what would be you know who are we and who am I and you know what what do we bring to the table you know and I can tell you one thing we're going to bring you years of experience man okay so like I I've been

making music you know for the I'm I'm 56 years old right now and I've been making music since I was a teenager but I got into fulltime making music for a living back in 2008 you know when the economy me collapsed. But in 2000, from so from 2000 to 2008, I was like part-time making songs, you know, and recording at

home, you know what I'm saying? Of course, learning how to do this skill being this and that. I I could My problem is I love to talk, so I have to stay focused. You know what I'm saying?

But but but but what I'm getting at is uh I went from from doing that. I traveled all around the United States uh playing my guitar, you know, bringing music to people, going into uh nursing homes and sometimes into prisons, you know, and bringing good news. But but but in 2008, you know, 2000 when I went

to go fulltime, right? And and it and it started like total by really was really cool. It wasn't even through music. It was somebody wanted to buy a piece of art that I made, you know, a picture that I made and it was for a TV show, you know, and uh I said, "Really? You want to buy, you know, this is you got

to remember the times of the internet how it was. Remember everybody had those Nexttail flip phones. Remember that? That's another one. You don't know. Riley doesn't know that. You never know about a flip phone or a or a rotary or a my first phone was a flip phone and then very soon after

begger sorry no that's cool so it was during that time so anyways you know so you know I I provided the the material for this uh pilot TV shows for CBS for something was some kind of show about a radio station and they needed some graphics and you

know you know and they don't want to pay the big b the big money for like Led Zeppelin or Van Morrison or of course they want to just give you a couple hundred dollars that's cool but it gets you you know it opens up the door you know well anyways I get this phone call from some dude out in England you know

and that opens up the door where's mofilm you know and this is their people this is back when you're Riley be like what it was like a new thing to have video on your phone remember everybody was like wow So what this company did, I mean I and I can tell you what how they their marketing was wonderful because

anybody that had a phone could go ahead and uh be making video or commercial for said product. So Unilver would get involved or whatever, they would go to Coca-Cola and say, "Look, instead of spending a h 100,000 or whatever a million dollars on uh doing this, why don't we just open it up? We'll have a

three tier uh thing, whatever." And anybody that has a phone can make it, but you got to use the logos of your brand, you know what I mean? Whatever the context is. And they had to use music and I was the music supervisor provides. So So then, yeah. So I ended up doing a lot of things, but that led

into me doing I was providing music for shows like Say Yes to the Dress, Golf Channel, where there um New York Inc., American Pickers, Pawn Stars, uh the NFL, Microsoft, Pepsi, Coca-Cola, Adobe.

I've worked for all these, you know, right clients provide music for a lot of TV shows that probably that you guys work with. So, I have all this experience as far as that goes is how to create, you know, I am a musician, multi-instrumentalist, you know, but I also work with a lot of other people and

I've been in this industry for some time now. That's why you guys we join together we bring this cohesion of we can sit down with people right you can sit down and explain say you know because it's like we talked about earlier you know it's very important to have that imagine that you're you can

have it to where uh because your client uses a certain app on their phone right that whenever they walk into your store or buy your like this one is cool I learned but the VR glasses Nike Nike just paid for this to where when you got your VR glasses. I don't have a pair, but when you're walking around and you

see one of their emblems, automatically it opens up to a commercial, you start being familiarized with their brand and their sound and their and it's all weird. So, wouldn't you want to be as as a brand or a person of trying to broaden your horizon maybe if you're corporation? I mean, would Luna have

fishing poles and everybody's head? Yeah. You know, well, no, it's as content creation as more and more businesses adopt it, right? It is setting the business up for the long term. Now, that doesn't mean as as we always say, that doesn't mean there aren't shortterm benefits. there's not

short-term ROI, but if you want to sustain as a business and hopefully you want your business to carry on, I would hope beyond you to children and your Yeah, your children, your grandchildren, but you know, as you expand and and you know, it might be a small business forever and

that's okay, too, you know, but not every business grows to the point of enterprise level where you're now, not only is at making your family very wealthy, but you're also employing thousands and thousands of people which now rely on the livelihood of the business in order to live their lives.

Well, think about like your doctor's office and you have been there and your kids go there, their kids go there. So, you do see a lot of people. Yeah. No, and when you're talking about the the long run, think of it and think of it as like working out. You're eating horrible for five years straight. That's what you

do. And then all of a sudden you want to go pay for protein, you want to go pay for the the gym membership. You're spending investing all this money and then expecting a three-week turnaround.

Oh, I'm gonna look you want a zmpic. So are you describing a zebra? But needless to say, for business owners, if you're doing the same thing for for any kind of marketing initiative for years, what makes you think that it's going to change in two weeks? It is a long It probably won't change in years if you

don't change what you're doing. It's like, you know, the definition of insanity. And I know that saying has been beaten to death. Oh, doing the same thing over and over expecting another result. Well, it's true though. You won't get any other result unless everyone else dies and you're the only

one left. I mean, that would be like Bubba Gump shrimp. Like everyone else went away and they've got all the shrimp now. So, Mark, let me ask you a question. I know you have helped uh between you and my other producer um who handles kind of a what we guy like to call he's got a role of like imaging. So

he he takes and works with Mark and myself and the client when we when we sit down and we say okay what's the brand after asking a series of questions who we're targeting what what is the emotion we're trying to evoke and then we start you know things start coming together and we go back with the client

and yes I like it we tweak things we might add some stuff so it's really Mark laying down some notes or or designing something um through audio and then a lot of times it'll go to Josh and Josh will kind of put the crunch on things or overlay it or I mean and just and tweak it. Can you play some um some digital

Sonic logos? Do you have anything handy that you could whip up real quick maybe and and just show how you play a little diddy out of nowhere? Oh, so here's this first here's one where I took uh this one right here. This is a a jingle thing. Okay. Not a jingle, but it was for a

I like that. That's like, hey, when I walk in the room, I want to hear that. It's in the arrays. Yes. Yes. Yes. Exactly. 100%. Right. You know, and another one was, now this is a totally different one. This would be like This it brings out the basic, you know,

law stuff, but you got different examples where you can take that little thing and twist it around to change it around or we have like a a simple little just your basic you think but that would be so you think to yourself but I'm going to pay for but let me tell you there's a one other one here. I'm

going to tell you this other one. You take of this little brand. You're getting up in the morning. You're drinking your cup of coffee. I can seen that. Yeah, that's that's a commercial in the morning. I would hear that. Or maybe you want to bring out something more southern flavor. We can break out.

I really that other one you just played really invoked like for me. I saw waking up in the morning as to that's like the theme going to the coffee pot. Yeah. And like getting look opening the blinds and there's your neighbor standing there with no underwear to play. It does sound like that you would see on the the TV

screens kids playing in a daisy. Yeah. Yeah. Yeah. Absolutely. And then a car crash. No, fight a doctor cuz you will die with this medicine. And then it's like list and here is your side effects.

You might have hot dog finger, mudbud. I mean, any any of those things. Um, that's crazy. But then, you know, that's crazy. I know. That's funny. That's funny. Here's a different one.

Something that another type of style. You're cruising in your Cadillac or something. You're driving after. Yeah. And I mean, like me, that could be a Cadillac. This would be like for a tech startup, you know, like or you could use it for, you know, or

are you looking for a lawyer to help you? Yeah. Or it could be for like a McAfee security. Exactly. Like Exactly. But I mean, I have what I was showing you. I can do we can do pop oriented guitar, country, co uh folk, indie. We can create orchestral pieces. I can we have access to thousands and thousands

of musicians and other samples that we can create that you would have the absolute perfect. It would be based upon all the data of where you're aiming for and what you're trying to do. You will draw people. It will be brand recognition. People will you know you think about like when Bitcoin first came

out, everybody laughed and said, "Oh, no." But I just I bet you you wish you were the first person that maybe had that. That's very true. I be making bank. And I think that's what makes you so powerful is that you had the insight on so many different not just one genre of of sound. It's everything everything

under a big umbrella. Yeah. I think that's why you are a big impact. I would love I mean if if you're a brand out there and you you want to look into getting more information about you know follow-up media's process it all starts with a consultation reaching out at followupmedia.com. Mark, I know I know

this this will we'll pro we will definitely have a part two to this because we could really expand even more with like music libraries, playlists um and and and really but I would encourage anybody to reach out to followupmedia.com. You can schedule a call, you can schedule a meeting on, you

know, through our virtual thing and just have a conversation and we really have a sitdown process where we get to know your brand, the people in it, the mission, your customers, and then we customdesign a series of products. You know, Sonic logo, the whole branding kit if needed. Some people just need a logo,

but some people are going to need jingles. They're going to need beds. They're going to need pretty much a whole wardrobe of audio to wrap around all their content, long form, short form, the whole thing. And we can do that. We can custom create that for you with um you know, follow-up medias.

Composer Mark Wolf. Hey, it can I just add one statement to this? I wish you would for for you know somebody might you know this is I don't subscribe to a lot of this but this does work okay like for we're talking if you're a global brand or maybe you want to reach out to a certain region I could make specific

regional instruments using regional instruments and those regions to even impact that you could take the same melody let's just say I know it's McDonald's but let's just say we create something special for you then you can play that in multiple varieties. Another one would be like if you were like say

uh you're doing for nature we can do it for you want to be eco-friendly we can create a nature vibe sound where it's your sensories are just thinking it's incredible what you can do with it's so we can help you. Yeah man that's it.

Well, Mark, thank you so much for your time as always and uh you know, this is actually the first time that you know, first time we've seen each other live. We've had we've had a ton of conversations and and for people that are not in Georgia, Mark doesn't live tremendously far, like an hour, hour and

a half, right? Maybe in northeast Georgia, but admin. Yeah. Yeah. Yeah. You know, we're able to handle business through remote, you know. Oh, yeah. A lot of emails and a lot of things like that. But yeah, man. Thank you again. Uh this is an awesome episode and you have a ton of information and knowledge. We

will be having you back on again to weigh in on some things and probably to showcase some of the work we're doing for some of our clients. Yeah, you can check out my website markallenwolf.com.

You can or reach out to uh some of his music is also embedded on Followup Media's website. Very right. That's right. That's right. All right, Mark. You have a good rest of your day, man.

Go make some beautiful music. Thank you, Marth. Later, brother.

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Topics Covered

  • sonic branding
  • audio branding
  • sonic logo
  • custom music for business
  • brand identity

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