Follow Up Media

Transform Your Brand

Transform Your Brand with Expert Podcast Production: Engage, Educate, Entertain
When it comes to brand podcast production, four key elements make them truly stand out. Firstly, there's the expertise factor. Brand podcasts are the ultimate platform for sharing knowledge and insights, much like selecting the perfect tool for the job. Professional podcast production ensures your brand reaches its audience with the right information.
What truly sets brand podcasts apart, however, is the engagement they offer. Imagine real-time conversations, unscripted and full of personality. This dynamic exchange of ideas creates an immersive experience for listeners, showcasing the magic of genuine engagement in podcasting.
Next is education. Brands that truly connect with their audience are the ones that earn their attention. By exploring complex topics and offering valuable insights, professionally produced brand podcasts become a powerful educational tool. They empower your audience with knowledge, ultimately strengthening your brand-consumer relationship.
Lastly, we cannot overlook entertainment. People listen to podcasts to be entertained. Whether through compelling stories, witty banter, or thought-provoking discussions, brand podcasts offer a diverse range of entertainment that keeps listeners coming back for more.

Leveraging a Brand Podcast Strategically:

A well-executed brand podcast can significantly enhance various aspects of your business, from establishing thought leadership and generating leads to improving internal communication and showcasing the value of your brand to both customers and employees.

Thought Leadership:
  • Establish Authority: Position your brand as an industry leader by sharing valuable insights and knowledge.
  • Showcase Expertise: Highlight your innovation and expertise, providing valuable information and tips related to your industry.
  • Educational Content: Educate customers on the effective use of your products or services, empowering them with knowledge.
Lead Generation:
  • Content Marketing: Generate high-quality content that can be repurposed across various platforms, supporting blog posts, social media, and newsletters.
  • Customer Engagement: Build deeper connections with potential leads through regular, engaging content that fosters a community around your brand.
  • Customer Testimonials and Case Studies: Feature success stories to build trust and showcase the impact of your products or services.
Internal Communication:
  • Company Updates: Share important news, updates, and culture with employees, keeping everyone informed and aligned.
  • Training and Development: Offer training and professional development resources, enhancing employee skills and knowledge.
  • Employee Advocacy: Encourage employees to share and promote the podcast, amplifying its reach and highlighting their achievements.
Networking and Partnerships:
  • Collaborations: Partner with industry leaders, influencers, and other businesses to create compelling content.
  • Strengthen Relationships: Build and nurture business relationships through guest appearances and interviews.
Product Launches and Announcements:
  • Promotion: Use dedicated podcast episodes to promote new products or services, providing in-depth information and demonstrations.
Services
Post Production Only
The Time Saver. You plan and record your content, and we at Follow UP Media are your dedicated post-production partner. We'll enhance your audio by cleaning it up, reducing background noise, and editing for content and structure. We'll remove any mistakes, unnecessary 'um's, or long pauses. If needed, we can add music, intros, and outros, and even edit in sponsorship messages. We mix your audio professionally to give it that extra polish, write your show notes, and publish your podcast.
End-To-End Service
Work with one of our producers at Follow UP Media to elevate your project from good to great. Your Follow UP Media producer will help schedule your guests, research, and plan each episode. They create a prep sheet ahead of each interview (complete with questions) so you go into every recording fully prepared. You interview your guest, and your producer transcribes the recording and compiles a draft edit. Your producer also writes your scripts—for intros and outros, narration—and you record these scripts. The final edit is compiled with music and sound design, accompanied by show notes and publishing.
Full Scale Production
Next level—full service with more content for all your channels. This includes everything from our end-to-end service plus a full episode transcript for accessibility and SEO, video snippets for social media, text posts for social channels, and long form video for YouTube. All handled for you by Follow UP Media.
Launch Package

FU Media’s Podcast Launch Package: Your Blueprint for Success

Concept Development and Strategic Planning:
1
We begin by sculpting your show's concept, honing in on its unique angle, and devising a strategic plan to ensure its success and relevance in the market.
Branding Through Artwork Design:
2
Our team crafts visually compelling artwork to embody your podcast's essence, creating a memorable and distinctive brand identity.
Sonic Branding:
3
We develop a unique sonic identity for your podcast, including custom theme music that resonates with your brand and captivates your audience.
Microphone Consultation and Training:
4
We recommend the best microphones tailored to your needs and provide comprehensive training to ensure optimal audio quality.
Host Preparation and Coaching:
5
Our experts offer in-depth training for hosts, covering presentation skills, interview techniques, and content delivery to enhance audience engagement.
Podcast Studio Configuration
6
We assist in setting up your podcasting environment, ensuring a professional setup that aligns with technical requirements for superior sound production.
Trailer Creation
7
We help create an engaging trailer episode that introduces your podcast to potential listeners, providing a sneak peek into what your show has to offer.
Personalized Audience Growth Strategy
8
Our team devises a tailored plan to grow your audience, using proven strategies to attract and retain listeners.
Ongoing Support with Unlimited Email Assistance
9
We provide continuous support and guidance through unlimited email access, ensuring you have expert help at every step of your podcasting journey.
24/7 Contact Support
[email protected]
Ready to elevate your brand? Fill out the form below.
Or schedule your complimentary 30-minute call with one of our brand experts today!
Schedule Call