Maximize Your Reach

Content marketing through brand podcasts and videos is essential for businesses seeking to establish authority and connect deeply with their audience. These mediums offer valuable opportunities to share insights, demonstrate expertise, and craft compelling narratives that resonate with viewers and listeners alike.

Consistent production of high-quality content enhances brand visibility, attracts new customers, and strengthens existing relationships. Moreover, podcasts and videos provide versatile formats that can be repurposed across multiple platforms, thereby maximizing reach and engagement.

In today's digital landscape, integrating brand podcasts and videos into a comprehensive content marketing strategy is crucial for nurturing customer loyalty and driving sustained business growth.

YouTube Management: We crack the code!

Our program, advisors have seen a minimum 15% growth each quarter in unique listens on Apple and Spotify. Some advisors have seen upwards of 22%.

For those with a podcast on YouTube, subscribers have grown 100%-115% in six months and channel views are average of 95% growth. After 6 months, they are getting about 1/3 of their listens on YouTube, about 1/3 on apps and 1/3 from embed players.

For leads, we’re generating about 1-2 week for advisors we can track. Not all advisors are trackable yet.

Unlocking Social Media and YouTube Success

At Follow Up Media, we know the importance of making sure your podcast and video content is discovered by the audiences that matter most to your brand. With our tech-savvy social media marketing team and YouTube optimization mastery, we excel in podcast and video marketing.

In addition, our comprehensive expertise in SEO and content strategy spans multiple platforms, ensuring enhanced discoverability and engagement across the digital landscape.

YouTube Optimization:

Channel Setup and Management: We help create or revamp your YouTube channel, including crafting compelling welcome videos to boost subscriber conversion rates.
Video Content Strategy: Our team ensures that your content, including podcasts and shorts, is optimized for the platform, maximizing viewer engagement and satisfaction.
SEO Enhancement: We apply advanced SEO techniques to your channel and individual videos to improve visibility and reach.

Podcast Integration:

Optimized Podcast Distribution: We manage the distribution of your podcast across YouTube and other major podcast platforms, optimizing episode descriptions and titles to enhance SEO.
Content Strategy Consultation: Our experts help in structuring your episodes and descriptions to ensure they are rich in keywords and match audience search behaviors.

Social Media Management:

Comprehensive Content Management: From Instagram to Twitter, we manage your presence across all relevant platforms, ensuring cohesive and engaging content delivery.
Performance Analysis: We monitor the performance of your content across platforms, making data-driven adjustments to improve reach and engagement.

Transforming Content Strategy for Maximum ROI: Client Challenges

It's a common scenario that many new clients at Follow Up Media face when they first approach us. They are often taking their initial steps into creating original content, but not optimizing it effectively to maximize return on investment. Typical issues include:

Ineffective SEO Integration:

Many clients’ podcasts lack SEO-friendly descriptions and titles, missing crucial opportunities for visibility.

Underperforming YouTube Shorts:

Clients’ shorts frequently suffer from poor optimization, with cluttered descriptions and inadequate use of hashtags.

Substandard Production Quality:

A common shortfall is in the area of studio setup and video editing, which detracts from content engagement and quality.

Our Approach

Understanding these widespread challenges, our tailored approach for every new client involves:

SEO Revamp:

We initiate a comprehensive overhaul of podcast SEO by restructuring titles and descriptions to include relevant, high-traffic keywords that are proven to increase discoverability.

Shorts Optimization:

We refine the format and presentation of YouTube Shorts. This includes simplifying descriptions, strategically incorporating effective hashtags, and ensuring content fits the short-form criteria, pushing viewership well beyond the 10K mark.

Visual and Audio Enhancements:

We consult on and implement improvements in studio setup and editing processes to polish the final product, ensuring it stands out in a crowded market.
Results.

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Content Manangement