Hey, what is up? It is the Followup Media podcast. I am Christian Lee aka Kay Lee. My co-host Riley Austin sitting next to me. Yes, sir. How you doing, man? I'm doing great. Just so happy to be here. It's a little chilly out. I'm happy. Yes. I can see through your shirt. It's cold. Oh my. Those puppies

could cut glass. Jeez. That's how we're gonna start it off. Anyway, yeah, it is 2025. Yep. It is a new year, a new you. Could be a new you. Could be. You know, we had launched this podcast um as an initiative like a lot of companies are thinking about for the new year. Some

people call them goals, some people call them initiatives. Resolutions. Resolutions. I feel like with businesses, it's like initiatives. I mean, it could be goals, too. What are our goals for the year? I know that business are having those meetings right now if they aren't already out of your

have having those meetings saying what what's our goals going to be in 2025 as a what are we going to do different yeah you know what are we going to implement that we feel we need to have a better year you know uh whether that be more revenue or whether that be increasing your bottom line um through revenue but

also maybe cutting cost um you know and so while this isn't my first rodeo with a podcast. I've had a podcast. I've been managing podcasts for 8 to 10 years. Um, I've a little bit about me. Uh, I'm the founder of Follow-up Media, but I also am an audio producer for a syndicated morning radio show. Gets uh about 6

million podcast downloads a month. Um, audio is what I know. I know video as well. When we launched this company, which has now become this full-ervice production and marketing agency, a powerhouse, have you? Um, it was set out with the main initiative and goal to help

businesses enter the content creation game, start creating content, which Riley, who's my vice president of sales, knows better than anybody when we identify a company um that is not creating content, which is 99.9% of the companies you identify.

Is that accurate? 100%. Yeah. Um, we are reaching out to establish contact and basically try to plant that seed, which really doesn't need to be planted because, as you could probably confirm, 95% of the people that we reach out to know the value in creating content. They

know they should be doing it. Yep. Yeah. Yeah, when I'm on the phone with business owners, that's one of the first questions I ask is, "Hey, have you ever considered doing a podcast or doing any video creation as a, you know, a marketing tool, and it's funny, I've been in a couple of different sales, uh,

insurance and and real estate stuff like that, and a lot of those are saying, "No, no, I'm not doing it. I'm not doing it." this right here. When I ask that question, if you ever done a or if you ever thought about doing it, like 90% of the time they're saying, you know, we've thought about it, but never kind of

pushed that initiative or never really sat down and and truly understood the reasoning of why you need to do it. They they know they need to, but they don't want to go ahead and Well, and most of them don't know how. Now, granted, they could do a Google search, how to launch a podcast, or how to do a video series.

Yes. Um, and while there are many tips and tricks and and technically if anybody decided that that was something they wanted to do, whether it be personal pop culture or for their business, sure as the sky is blue at times, they could figure out the way to do it. Now, does that mean it's going to

be done correctly? Because there's a lot to learn. and having a company like Follow-up Media that is turnkey and that will do it for you, you know, everything, the setup, the launch, the um helping you with, you know, the post production, which the editing, the social media, I mean, it is a full-time

job and it's a full-time initiative. Um, so it's one of those things that for a company, you can sacrifice time. Yep. and time and money. Or you could stay in your lane and focus on what you do know, which is your business and your business's brand. And you know, if you're a

financial adviser, it would be to continue advising for your clients. If you're a attorney, it would be to continue fighting for or against, you know, the population. And then there's another side to it too because like yes, if your company's big enough, you could essentially if you have a marketing

team, take your marketing team and task them with it. But then when you start bringing on video editors full-time and you have to offer them benefits and and all these things, it becomes a you a way more expensive than just having a company like us swoop in and just handle it all for you, taking them away from

their market. And even then, your internal team might not be dialed in. Yeah. To podcast and video production and even if you have a video editor, but there's still a whole another side of the way you post, the promo clips you make. So, that that's just another thing to consider. Um, but we are a turnkey

full-ervice production company and marketing agency. And so content creation, I feel like this year as an initiative is going to be, as you know, on a lot of people's lists. But if it's not on your list, let me give you a few stats. Okay, so right now in a company's marketing strategy, right? And it's

funny because it reminds me of a time that I got into a particular business and I was an apprentice and I had to learn this particular industry. And I'll straight tell you I became when I got out of high school a body piercer at a tattoo shop which if you are a executive and you hear this you're like oh my

goodness like I mean like I went a different path. Okay. You don't have any piercings now. Well, I do not actually. But does that matter? No, I don't have any piercings. Actually, I am earring free. Aren't you? I do have holes in my ears. Yeah. You know, left and right there. Anyway, but I didn't get into a

tattoo shop that was like the visual you probably get when somebody says, "Oh, I worked at a tattoo shop." We were state-of-the-art. My boss at the time, who became my business partner later, was a worldrenowned artist. I mean, this guy is $250 an hour and he could put a portrait of Jesus that looks just like

Jesus on your arm. Yeah. Um, not only is he a tattoo artist, he's an underwater diver, photographer, painter. I mean, he's like a da Vinci of art of my time. Wow. Shout out Dino Cook if you ever do hear this. I'm giving you a plug, my man. Anyway, Dino was a very savvy business individual. He was very smart

and he was ruthless in his negotiating and I watched it. So, um, actually having, uh, the ability to learn and watch him run his business was great and we eventually had three shops. Um, but one of the things that I was reminded of the other day is back then, and this was in 96,

97, the yellow pages was everything, the book. So, if you were a business and you weren't in the book, I mean, no one's going to know about you unless they passed you on the road.

But at the time, Dino, I think, had a quarter page that he was, and I don't, these numbers aren't probably exact, but that he was paying almost $1,750 a month for just to be in this book that was printed a couple times a year. And I I don't remember the, you know, how the

cadence on how often they released them. And this book was this freaking thick. Yeah. So if you imagine every business in there ponying up and maybe it wasn't a quarter page, maybe it was just their name and number in the, you know, but they paid something for that. And then the internet hit really big, right? And

it was like and you know, then the push came to a website once everybody had their own page of the yellow pages. If you looked at the internet as just a giant yellow pages, right? Everybody claimed their own.com or their own URL and and started setting up a you know and now today

in the new 2025 the year of the what did I say the donkey in 2025 if you are a business and you don't have a website where people can go and verify your company and kind of get an idea of more of what you're about or go to

Google and look at reviews of you know whatever it is you're probably not considered a legit business, right? I think, you know, a lot of people are going to look to your competitors if if you don't have that presence, right?

Yeah. So, I feel like once companies, you know, um you know, said, "Oh crap, we don't need yellow pages anymore. Now we have a website, right?" Yep. and Google, you know, you know, became huge, you know, not in that year, but it just and so now you could search for plumbing services or uh production or whatever it

is and all those companies that meet that criteria will pin you to around your location and you can sort those details. Well, content creation is going to be like the next website, right? like people and companies are spending tons of money every month for

SEO for their website and a lot of times those results are very convoluted, you know, when handed over by these SEO marketing agencies that like here's your report and the owner, you know, I don't even know what this means or I don't know what this says. Okay, like I see there's a bunch of graphs and I see that

I've had, you know, but how do I correlate what is from what? like what actions have you done this month that have gotten me any different results than the month before? Have you added more back links or more keywords or you know what have you researched my competitors? you know, how am I? And so

it becomes this very convoluted thing where I've consulted with tons of different businesses who've been paying thousands of dollars a month and they reach out to these companies that have been taking their money. It's like, can you explain this to me? And they never get an answer. Yeah. So if if you are

dealing with a company like that, you might want to look elsewhere. But what content creation video podcasts podcasts are audio and video unless you really don't want video. You could go an audio route. Better than doing nothing. But really these days when you say podcast for the person that doesn't understand

this or primarily it's going to mean audio and video and people think podcast is just a trend. It's not a trend. It's a marketing powerhouse. Would you say it? I would say it is going to it is a marketing powerhouse that is going to lead companies into the future because there's no other

way that a CEO or the owner of a company or an industry expert or an industry leader can have a long form platform for their company and basically establish themselves authentically. Yeah, they can hear me. They can see me. They can hear you. They can see you. And you can build an authentic connection and establish

yourself as an authority, as an expert on the subject that you're talking about. Yeah. Thought leadership, brand awareness, subject matter expert. These are symptoms, benefits, symptoms of sitting down wherever it is at your office, at a studio like we are at. We have two studio locations now and taking

20 minutes to address a topic. Address why us? Why followup media? Which is a great question, Riley. Ask why followup media, Christian, why follow-up media? That's a damn good question, Riley. I'm so glad you asked. Yes, sir. Why Follow-up Media? Because as I said a few minutes ago, Follow-up Media is a

full-ervice production powerhouse and marketing agency. We have our team that is I can't speak enough about them except for you Riley. No, I'm just You are No, you are at the you are at the top buddy. But we have a team that we have built that are experts in every area. Sonic branding, AI solutions,

podcast, video production, I mean YouTube optimization, social media management, we can do it all. And not only do we do it all and we have experts in these particular like departments, categories, whatever it is. We are up on the latest trends. And here's the difference. Why us? It says it all in

the name. And that is action. We are action. We are followup. You will not get away from us. No. Essentially, it's like some of the things our clients appreciate even in the establishing of contact. We don't just make a phone call once and leave you a message. You are on our hit list.

Yeah. I mean, you know, in in the most noncreepy like we are here to help. We've identified you. We've reached out to you and we are going to follow up and follow through. And a lot of times with these companies that are, you know, they get the business and they're sending you the

report or maybe you're not getting a report but the follow through starts to fade. Yep. A month in, two months in, three, maybe they start strong and then they start to fade with their follow through and they're following up. Yeah.

They're taking your money. They're spending two grand. I've got clients now that paid two grand a month for two years. I think personally got taken advantage of. And I think there's a lot of companies out there that are wounded and are gunshy in that way. like, oh, I've been down this road before, but you

haven't been down this road with us. Because that is our difference. And when you start to talk with us and meet with us through our discovery call, it'll be apparent right off the bat that it's action.

Well, not only do we know what we talk about, but we walk Yeah. the walk. We are actually following through on all the words that are coming out of our mouths which is huge in this day and age and I think that is one of the a main reasons why because you will get what you pay for. It won't be an

initiative that you get burned on. Yeah. Right. But what happens is is when you start going down this road, I don't know if you know this and actually the when I tell some business owners, do you believe in there's a lot of people that don't know that Google owns YouTube?

I've asked a few people that they didn't know that. They thought I was a genius. I was like, yeah, yeah, you are a genius, right? Really? I mean, there's no 10 years. You say 8 to 10 years. Oh, I don't know how long. I don't I mean, I I'd be making something up and I'd probably sound sid and give the ability

for someone to correct me. Yeah, it's been a while. I mean, they've owned it for a minute. And one of the benefits of that then, for there's a ton. Well, if you think about it, Google is the biggest search engine out there, right?

Yeah. If you if you ask me, Google controls SEO for the most part, right? Everybody wants their business listed on Google. Um, who do you use? What? I know there's Bing and there's various, you know, I mean, use Google, right? Google is the one, right? Um, so with Google owning YouTube, which YouTube is one of

the biggest, if not it is the biggest purveyor of podcasting um, content. Yeah. Um, but think about when you watch a video, where do you watch it? Do you watch it on Vimeo? No. No. You watch it on YouTube. You watch a music video. You watch a um, and I'm not saying it's the only one out there, but it is the

biggest one. Yeah. And you can, you know, people have their TV service, YouTube TV. Yeah. You can get all your channels through YouTube. That being said, YouTube rewards content creators who create content that is aligned with their targeted audience. You're not making

content for plumbers and then trying to market it to bakers when doesn't align. But when YouTube sees that your content is aligned with how your channel is set up to target, they reward you by showing your content to your targeted audience. So that means

your business would be utmost or upfront and and foremost with people that want to search what they what you service. I mean it's it's the algorithm and that is what our YouTube optimization service does is we can create and and you you know provide an audit and then basically either reconstruct or construct your

channel and to align with the way your content is going to roll out. And so when that happens, YouTube starts showing your content to those intended. They don't have to be subscribed to you.

And then from an SEO standpoint, Google starts rewarding you with SEO results, right? Your content starts pinging on many different levels and it starts creating a content SEO machine. Yeah.

And you can say it does it organically. I mean, if you're paying for it, so there is a cost, right? But I mean, there's a cost to learning it all and doing it. But it is more organic than paying ads.

and trying to boost your posts on Instagram and Facebook, which that's a kind of a a hustle. You know, these platforms keep changing their algorithms. So, it's like where your Instagram followers could see your post more, now they're trying with every post to get you to boost it to get the

engagement. Yeah. That you once got. And they make it harder. So, it's like, and some people are resistant. They're like, I'm not paying for that. Yeah. And how would a business owner even know about that? Like if they're if they're a financial adviser, that's that's their main job is to run that. Like they're

not going to be sitting behind YouTube's algorithm, Instagram's algorithm, Facebook's algorithm, LinkedIn, etc. They're not going to be sitting there saying, "All right, this is hashtags are right now, whatever down the road, they're not going to know that." So that's no not unless they're paying

close attention to all these companies and these platforms announcements and upgrades and and you know news or rollouts you know uh you know Instagram or Meta rolled out threads try to compete with Twitter um you know all these things can't be an expert at everything so no you can't that's why we

have these different departments we have an expert that has their ears and eyes on these platforms and the changes they make and how to maximize the use of said changes to benefit our clients content and content is here to stay. And one thing that I think is pretty cool is that you know branded

podcasts and we can say branded podcast we could say branded videos right videos created on behalf of your brand that establish you or your company as a thought leader. You know, if you're a financial adviser, your goal should be to educate your clients to buy more, save more, invest more, hence gives you

more business, but you know, obviously the success of your clients is linked to your success as a financial adviser to an extent, right? You can take fees, but if you're not directing people in the right direction, eventually it's going to catch up that you're probably not the one to go to. Yeah. YouTube and content

becomes a lead genen tool for these businesses. So this initiative is going to position you for the future. And if you know and what's great is is that down the road if you start to embrace this now you will claim your sov. I didn't say so I said so share a voice. your industries share a

voice. So, do you want to claim your share of voice for a particular industry and get out in front of your competitors who are not embracing content creation or fall behind and let them do it first and then and then really have to fight to to stand out as much, right? Yeah.

you know, and we have the ability to, you know, optimize a YouTube channel and content on other platforms. If it's local that you want to, you know, target, if it's global you want to target, what are the profiles of specific clientele, your preferred clientele, because you could have

clients that come in that are like, well, we'll take them, but they're not our preferred. Like, they're not our the ideal profile of. And if you don't think businesses profile their customers, they absolutely do. Demographically, what their income, what their jobs are, where they live, are they in the city, are

they suburbs, do they have children, all those things are taken into account and we can help really dive in and be very specific. And then we help you align and create the content that aligns with that audience. And that's when it becomes this powerful this powerful circle, right? This powerful tool lead genen. I

mean, it hits all the markers. But here's some numbers for you. Branded podcast gamecher for businesses. And this is here to stay. This isn't going anywhere. 89% increase in awareness.

This is um from the BBC story works, just so you know. a 57% increase in brand consideration right there. Again, let me put it to you this way. A CEO, the head of a big company sending an email, whether it be positive or negative, to its lower level executives or team leaders or whatever

it is or a scalding email. It's an email. It's it's like getting a text. Now granted, you depending on how the words are, you know, configured, you can tell if it's got attitude and if it's good or bad. What do you think would go further? an email or a video from the CEO that the team and the

employees of that company that come in there and fight for that company every day get to hear and see the genuine and authentic tone of everything tone of everything from the CEO that goes a lot further.

Yeah. If you got a video from me saying, "Riley, man, you did amazing, sir. Thank you for signing on these businesses. We're going to help them do big things." I mean, it would mean Well, and I took the time to sit down and actually do it, right? Like, it goes a lot further. Same thing. Also, podcasts and video. Another

thing that follow-up media specializes in is creating internal uses for this medium. Onboarding, continuing education, communication within bigger companies with, you know, teams across the world.

Yeah. Right. There's a certain amount of training that can be done by watching. Now, you can pay a company like us to create an explainer video. Yeah. Or you could, you know, have that person that's in charge of training sit down and create some of the things that can be more automated that can live in your

company's library, right? Yeah. You can update it as needed. But anyway, that being said, so video, audio, seeing, hearing a company's leader or, you know, brand spokespeople, spokesperson goes way further than any static image post. Oh yeah. or some companies they're lacking

static images as well. A 24% increase in brand favorability. Podcasts are a long form. You know, we don't have a time limit. And so, you know, um, but it does give a opportunity for a listener, um, that either is a fan of your brand or just, you know, somebody that scrolls across it that, you know, if we're

talking retirement and somebody's listening who's on the verge of retirement and we're laying down facts that can help them make some decisions to maybe increase their money, right?

Like that appeals to them at that time in their life. So, it gives them also the ability to relate to you. It's authentic. It is the best way to build an authentic connection with an audience. Hands down. People are a lot more engaged as well. They're when they're reading something, they'll

probably skim over some stuff. They'll they won't be able to truly dissect of what they're they're exactly saying. Or some people do. Some people will completely read it. But when you have that video, you can't just you're if you skip it, you're going to feel like you miss something in the middle. So, you're

going to want to watch it. You're going to want to understand where they're coming from, what their tone is, and and how what kind of message they're trying to relay out to their audience. Yeah. A 14% increase in purchase intent. So, podcasts, I mean, they're not a trend.

While they are newer and they are being widely adopted as far as who's tuning in, who's listening, you know, there have been many studies and and I always say studies, anybody could make up a study, numbers on a study, like even the numbers I gave you, the BBC story works.

I know that there are legit companies out there doing actual surveys and and and really taking, you know, trying to gather results and and input from people from all walks of life, everywhere. But they're just numbers. But you can plainly see just through talking to your employees, your co-workers, your

friends, podcast content. You see it everywhere. You can't deny it. That's why everybody knows when you call, even if they're not doing it, they know they probably should be doing it, but haven't taken that leap because they don't know what to do. And that's where follow-up media comes in. Y and Riley, what was

that number that you told me about brand recall? Um, so podcasts have shown to generate almost five times more than the traditional uh traditional ads. Um, so that stat right there, five times more just a podcast than than those traditional ads that have been going on for for years. And that just shows you

this is the new ads have their place. Yeah. I mean, ads are can be effective for hammering a message in, you know, over and over and over. But one and and there is a there's a science to it.

Yeah. I mean there's a reason why everybody knows what you know they can see the colors of Coke and they know instantly it's a Coke you know and then also there's Sonic branding which our company specializes in. We have a composer that is actually ma that makes music custom music to create a brand's

identity audibly. Think Netflix, think Intel, think McDonald's might be a jingle. So, you know, there is an audio component to help embed a brand into someone's mind. You know, it they don't have to see it. They could hear it and know it's the same thing. And that's essentially a lot of times what some of

these ads do. But ads do not build an authentic connection. So, if you have 30 seconds, I mean, you're you're trying to upsell a new version of McDonald's French fries. I mean, you know, great. I mean, McDonald's is established. But if you're trying to come out the gates and nobody, you know, online or in, you

know, social media, you know, cuz you haven't really had any real presence thus far. Positioning yourself with content that stands out and that is targeted and that is effective and you're educating. Why you? Why us?

Right. Yeah. And here's why. and people can see and hear you. And it is the most effective tool that you could do right now if you want to put your money towards something that can reap ROI in the near future, short-term and long-term. Long-term, the effects can be just insane. Insane. You could be the

smaller guy in an industry, you know, surrounded by the big boys, right? SEO, they're throwing, you know, who knows how much money at it and they're not creating content. Come years down the road, you'll be surprised how effective, if done right, what you can achieve, like as far as SEO results, as far as

onboarding new clients, um, building trust with those particular clients who want your product. So, you know, to wrap it up really in 2025, if you've been on the fence about this initiative, content creation, we get it. It's not the most comfortable for people. Yeah, it does.

Even if you're throwing money at it and having a company like Follow-up Media, who will literally come and hold your hand, as much as you would want us to, if it's Riley hosting your podcasts, throwing out the questions to set you up with the answers. Yeah. Or if it's booking your guests or scripting it for

you. We do all that. Whatever it is that you need, the only thing you need to sit your ass down in a seat. Little bit of show prep. Yeah. you know, but you're the expertise. You're the thought leader, right? You're the person that would know it better than than I would.

And that's what's funny, too, is because, you know, everyone's like, "Oh, you know, no one likes seeing themselves on camera." Nobody likes listening to themselves. Well, maybe some people do, but there's a reason why actors, like the big ones, most of the time, if they're asked, oh, you know, did you

watch your movie? Yeah. They're like, hell no. I can't even do that. I I don't want to watch myself on camera. I don't want to hear myself because then you start overjudging like, "Oh, look at how I look." Or I mean, or if you're an actor, why did I make that choice as far as how they did

their scene? They don't want to be all up in their head about it. But the critics, you know, love it or hate it or do whatever. It's done. Those were the decisions they made and they used their experiences up till up until that point of, you know, in their life or they use some influence to help create that

character and you just don't even want to be in your head about it. But that's it's a normal thing, but it's something you get over. Yeah. And by having a partner that can help, you know, guide you, you know, you're not going to be asked to talk about the economy when you empty trash for a living. Yeah. I mean,

not saying you can't be knowledgeable. You might be like Goodwill Hunting and go into the school and solve math problems. I don't know. Um, but so everything you're going to be talking about, you are already an expert in because you've been working in that industry and owning a business in that

industry for I I mean 10 20 years. I would imagine that those conversations with your employees and your clients come very easily to you. Why? Because you're the expert. Exactly. Right. And I'm sure it was a journey to get to everything is Yeah. a journey to get to the the ownership. So, some some people

want to be listening. So, maybe I want to start up my own financial advisor or whatever the case may be. You have a journey to get there and why not why not share that? That's about as organic as you can get than than just reading a blog or reading something like that.

Great point. I mean, absolutely. And here's another thing that businesses have that let's say somebody that just wants to do a podcast for fun and talk about whatever it is that interests them. Bird watching. Yeah. Leaf leaf lookers. Helen leaf lookers. Leaf leaf lookers. Leaf lickers. Okay. People go

up to North Georgia and get or if Riley who um used uh what what role did you play at the Georgia aquarium? Uh the two-finger stingray touches. Yes, he was the Were you the head of that department? Yeah. Yeah. The two finger stingray touches. Can you give us an example of like or is that a secret? You

just can't divulge. Uh I do classes. So if you want to subscribe to the class, we'll do the next episode. He tours. They bring them all around to the aquariums all over the southeast. Yeah.

Yeah. Well, you got to All right. Anyway, um and another thing though, like so if Riley who wanted to create a podcast about his two-finger stingray touch technique, essentially he would be starting at the audience of zero like most podcasts start. But when you're a

business, look at it from the perspective, and this is the only perspective is that you already have a built-in audience, customers that your clients. Yeah. there. Again, I go back to financial advisors and and and really you could ask me, "Hey, Christian, how could my industry or business, I don't

care if you're a baker, if you own a knife shop, I it doesn't matter. When you ask me the question of how could I utilize this medium, whether it be podcast or video, to showcase my expertise and create, you know, establish myself as a thought leader for this business. and I could answer it in

literally 5 seconds because the goal is the same. And once I start to kind of understand the business you're in and the clients you are dealing with, it's very easy to develop a strategy that aligns to them. Yeah. And I mean, and it really is. And businesses who have been in business for any extended amount of

time have an audience. They have clients, a book of business that you can start to target and create content for their audiences on social media are then exposed to you and things start to grow and and compound in that way. So if you're not doing it, I'll be honest and I'll be blunt and I'll be you should be

and your competitor is about to be doing it. Your competitor is about to be doing it. And if I hate to say it, hopefully we'll be helping them. But that being said, it is extremely valuable. And Riley, you've come across businesses and sometimes Riley comes across some business owners that are more towards

the end of their careers. They've been in business for 30 years. They're not going to change, to retire, and they could really give a crap less. They're like, I know the value. I can see it.

But yeah, not interested because to be honest with you, I'm almost done here. Yeah, we get it. That's totally fine. And you know what? Thank you for your service in that industry. And we totally get it. So, if I was a business owner, I wanted to I'm in 2025. I want to take my business to the next level. I want to be

able to do this. How do I get started? Well, the first thing is is you hit up followupdmedia.com or reach out on any of our social platforms in our episode description.

There are links, there's phone numbers. Reach out to us so we can talk about your goals and initiatives like what this looks like. The first question I ask any business when you know I I they're say, "All right, you know what?

We're ready. Okay, depending on where they are in the country, where are you going to record from? where's the most comfortable, the most, you know, quiet, you know, place that inspires you to sit down and create content. If you're in Atlanta, Georgia, we've got two studio locations with uh three different

studios across both locations that you can come into, but we set a lot of people up in their offices and at their homes. Like, it doesn't have to be an elaborate thing. Yeah. Are they going to record remotely? Do they have a co-host?

but reaching out to us so we can figure out exactly okay what it looks like, right? And then we talk about your audience, your branding, what your social media presence already looks like, you know, and then we design a strategy, an initiative that we can start to help execute because we need to

figure out, are we going guests? Are we going co-host? Is this going to be you? Are we going to have guests on? you know what what industry are we in? So, um how often are we going to release content?

Yeah. And then we put together a proposal and a package that is tailored to your needs to make this a very easy process to take on. Mhm. And that's it, you know, and then and then you start to put in, you know, the work. Like we have a client coming today, uh, you know, one of our many clients who will be in this

very same studio in about four or five hours and he comes in here once a month and he busts out four episodes because they are on a weekly release, you know. So they take him and his co-host take one hour well they come in and they bust out four episodes, probably about two hours worth of time, but they do it once

a month, you know. They don't have to come in and do it every week and have it break up their schedule, but that's ideal for them. Yeah. You know, we could have set them up at their house. We build studios, too. Mhm. You know, uh we have a company that installs state-of-the-art studios like the one

we're sitting in. And some people that we've sat down with for our discovery, I guess, talked to I established their contact. We got on Zoom together or in person. Uh some people don't even know what they want. They don't know what they need until we completely dissect.

You don't go to the doctors and just sit down and the doctor goes, "Oh, all right. You have strep throat." No, you tell them your symptoms. You tell them your needs and you tell them what's going on. That's the same thing that we're going to do. We're going to sit down with you. We're going to completely

figure out what your needs are for this new year and we're going to give you an audit. We're essentially going to audit your not only your website, your social media presence. Is there content? If there is content, a lot of times we find some things that you know through the audit that can be done a lot better. And

it's one of those things that you don't know what you don't know if you're not paying attention to every little, you know, platform upgrade, you know, and these platform changes to their algorithms or, you know, um, like YouTube, you know, implementing the integration of the RSS feed, you know,

like if you're not paying attention to that, you're not in the know. and marketing teams that are, you know, internal for companies a lot of times are not in the know because they're tasked with doing everything marketing across the board. They're not experts.

So, yeah, while they might get your podcast up and running or your video content, is it being titled? Is it the right way? Is it being posted the right way on that platforms with an algorithm for that platform in mind? And it makes a difference. So, thank you for listening to Follow-Up Media podcast. We

will be bringing on guests. We will be sharing insights, best practices, talking about some of the amazing things that are going on in the world of marketing and production and and what we're doing and how we can help our clients, you know, be better, do better, win bigger. Yeah. Even if you're not one

of our clients, if you can take a snippet of something that was said here and apply it to your team or to your business, that's essentially what we want. You know, we want your business, too. We'd love to execute for you, but ultimately we just want to help. Yeah.

Just want to help people win, right? And arm them with knowledge. So, you know, and Riley might make it entertaining with his two-finger stingray touch. More more to come on that. Subscribe to us on YouTube. We are available on all major podcasting platforms and you can also reach out via phone at 770-544-8227

follow-upmedia.com. Riley, you got anything else to say? Nope. Super excited. Let's take your business to the next level.