Hey, welcome back. It is the Follow-Up Media podcast. I am Christian Lee, CEO, founder of Follow-Up Media. My VP of sales, of course, is Riley Austin. Like always, he is crushing it. And you I know it is great to be here. We are so excited. We're actually I'll be honest with you, I'm worn out, man. I mean we

are burning it at every end. Um business is great and you know our clients are are always our main focus and we are just executing left and right onboarding all these you know new initiatives these new uh verticals uh these new networks these new concepts and that's what we're going to talk about there. all different

kind of businesses, whether it's say welding to financial to real estate to celebrities, it doesn't matter. We're still producing and and and following up with everyone. Yeah. And I mean, it's not just podcast. It's not just video production. It's, you know, every every type of traditional marketing and pretty

much in all areas we're touching in digital as well. But today, we're going to talk about something that's pretty cool. Um, and something that really just makes me happy. It's it's like a it it's it's like a it's a happy place for me.

We do a lot of um podcast production for you know industries for individual businesses that some of them very niche some of them more mainstream. And um you know the idea with you using a podcast for marketing is you know essentially brand awareness as we've said a hundred times and we'll probably say it a

hundred more uh thought leadership subject matter expert you know that is some of the benefits and symptoms of creating content. On occasion, we run into these individuals that we see a vision beyond what they see. Um, while creating content or um, you know, for that specific reason that I just

mentioned or reasons is is still a need. There are some people that we end up running across where I'm like, whoa, okay, this guy's got influence. This guy's got contacts. This guy's got relationships within his industry. And then an opportunity arises for those few

where they might benefit from not just launching their own concept obviously, but creating a network. You know, we have the ability to architect to be the architects of actual networks where we can establish that person's brand or company with a space for him to use his influence in industry or his

relationships to onboard other content creators, other businesses who might be in the same industry, might be like for using law, Right? You've got uh an, you know, an accident attorney who's got tons of influence and colleagues in his industry. Well, we could essentially launch a concept for him, a network for

him, brand it, but also create, you know, a benefit to other lawyers, maybe in the same lane as, you know, accident law. um or it could be divorce law or could be business law. For them to join his network, we would support it. They'd get a discount for using, you know, for for

being a member. But now, what's really cool about this ecosystem is that you start to compound the audiences of many all underneath that network. And and it's a massive opportunity, don't you think, Riley? Oh, yeah, for sure. Yeah. So, creating a podcast network or launching verticals

unlocks extra growth, revenue, and industry influence. Riley, I mean, whether you're a business owner, uh, media personality, or someone trying to break through to get your message out there, the strategy can change the game.

Yeah, absolutely. So, we're going to try to shift a mindset here because most people don't see it, right? Like they've never even thought about it. Most of our clients, super smart, super successful people come to us thinking about their content initiative, and they absolutely should. Really, that's the very

beginning of it. But what they're not thinking about is what if my podcast could become the first brick in building an entire platform or network. You know, not only does that give some of these more niche businesses, I mean, let's be frankly honest with you. Um, Riley, out of all of our clients, let's

just take a financial advisor to be an example. Yeah. The ROI for them is what? For a financial adviser, launching a podcast, what what's their ROI goal? Is it ads?

Probably not. Yeah. No. Because in order to generate enough downloads for ads, you have to have a huge audience. A lot of times financial advisors serving a local area, I mean, are they going to have a 100,000 downloads an episode? But their ROI and what they're looking for from

their content or podcast is more business. It's lead genen. Yeah. And there's nothing wrong with that. That's the exact reason why you are creating content is to build an authentic connection with your audience and or even to educate as well. Well, educate them. I mean, right. And if we're taking

a financial advisor, you want to educate your existing clients to save more, invest more, um you know, set them up for retirement, which there again makes you more money. And I can see on a website how successful they may look, but when you hear someone like we talked about on other episodes, that authentic

connection through emotion and how they're talking, I think it's a lot better of a of a hands down way to get to them or to reach them. Truer words have never been spoken. Riley, thank you for that insight. Um, so that being said, great, but now you have a financial adviser with influence that

sees a bigger vision. Well, what if he could get over a few years 10, 20, 30 other advisors or or services, could be insurance within his network? Well, now you're leveraging all those audiences under one place. Now you're creating a very focused audience where there are advertisers that will pay a ton of money

for, you know, ads and you show what we have a 100,000, you know, downloads of people listening to these financial advisors, you know, podcasts. There are a ton of advertisers that'll spend top dollar for that. Exactly. We're not just talking about a podcast for for content sake. We're talking about building and

distri distributing the communication and building that authentic connection. Yeah. But I mean, but now we're talking ad revenue. Now we're talking another income stream for that network and you're building a community so you can leverage each other's relationships on each other's content. Like if you are

a divorce lawyer or an accident attorney, guess what? Who are you going to reach out to if you want to provide some insight into uh business law or divorce because you know lots of people are getting divorced. So you want to bring on is probably someone that's already within your community's, you

know, ecosystem, right? So follow-up media can not only assess, you know, what that looks like, but we can architect, we could be the architects of that concept, the creation of it, that community, and that reoccurring income stream, which is huge. And the

wild thing is, and I mean it could be wild, a lot of these people, they don't even realize what they've got like or what is available to them. And you know what? It's okay because some people have only so much bandwidth. And that's where follow what media comes into support, right? We know

what we can do for them if they will embrace it, right? if they will make it part of, you know, their business model and and what they will offer. It's real simple because, you know, not only do they get the benefit of of joining that community, but follow-up media will provide all the support, production,

consulting as we would on an individual's podcast. So when we use the term vertical or network, it's basically how do you make a business out of their business on the podcast or content side.

And so if you want more information about this, uh, you know, followupmedia.com, we got formfills. I mean, if you're a lawyer and you know other professionals, this is the way things are going for the future. So instead of launching your podcast because you become the face of your

stuff, you could also be the face of a legal podcast network, Riley, right? Of all with all shows that are powered by uh Riley, yours truly, uh follow-up media. It's a great concept. And Riley, tell me a little bit about some of the other, you know, industries that this could apply to. I mean, there's a ton. I

mean it's the same idea as real estate maybe financial advisors sports faith u faith is good yeah or even even the entertainment side these content verticals are linked to industry and purpose so think of it like you get a a welding company we have one of those really yeah we do a welding company then

you got which is blue collar then you got the entertainment side yes they're very different but the groups that we have in between uh follow-up media Yeah, it's it's honestly the same when you're talking about these industries. We do the same thing with a with a lot of the industries and they're getting the same

exact results. Doesn't matter if you are that welding company that's a small bluecollar that it's don't want really want to go on to the podcast because they're like ah no one wants to hear me talk. They truly do. They they truly they do want to hear. They don't want just want to see the website. And what

I'm trying to interpret what you're saying Riley is is that you know it doesn't always have to be so industry focused. I mean, you could have a bluecollar concept that knows an entertainer and still bring that entertainer underneath that network.

You're still leveraging audiences and you're still building a community. Yeah. You're still educating also about financial or Absolutely. I mean, so it doesn't have to be, oh, I'm not a financial adviser, so I'm not going to join the fan, which is one of the networks we've created for a client, the

financial advisors network. If you're in insurance, you could still be part and receive the benefits of being part of the fans network by getting a discount on services by bringing in followup and follow-up media would support you underneath their network just like we would support you as just a a one-off

client. But, you know, is this for everybody? No. But, you know, neither is anything. I mean, nothing appeals to everybody. Yeah. And while we want all of our clients and potential clients to regardless start creating content that better aligns with their audience to help expand their digital footprint, set

them up for future success. But there are these things that a lot of these agencies are not even thinking about. I've consulted with 15 or 20 different clients who have been working with some either podcast production agencies or um that had signed agreements with these marketing

agencies. And I go and in kind of me trying to figure out, okay, well, you're you're signed for a year, so there's really uh you know, not much I can, you know, provide. You've got your post production, you know, handled. This company's going to do it great. I hope they do a good job. Yeah. But let me ask

you a question. You're a man of influence. Did they ever talk to you about creating a network? No. What's What do you mean? What are you talking about? What's a network? Oh, see these people are not thinking next level. But followup media is Yeah. And and it won't take you long to figure that out. You

just need to give us a call. And a lot of the time when we do our discovery calls which is um when we reach out there there's some interest we have a meeting we talk about their goals and sometimes or a lot of the time they don't even know what their goals are.

They don't know what what they can't vision how we vision them to succeed or they all they think they're thinking is ROI. How do I get the biggest ROI? And once we break down, we give them like at least probably five to 10 like of our vision and goals and and reasons of why we need to do this, why we need to start

off with this. And they love it, Riley. So, you can say it. They love it. They love it. They won't leave you alone. No. No. You're like a a chick magnet, but it's like a client magnet. You just give them you give them what they want. Um, but no, you're absolutely right. I mean, we we try to look at every client

individually and provide them a road map. You know, if it's if their website sucks, we'll tell them, "Bro, yeah, no offense, your website sucks." Yeah, but we'll fix that first.

The home base, we'll fix that. We'll get your SEO dialed in. make sure that whatever company had been taking your money and not doing work previously, we will fix what they didn't do or did do and get you aligned for success and then we'll move in to content creation, etc.

Anyway, if you want your road map designed beautifully to get you to the promised land with your unicorn, follow what media's got you covered. Riley, thank you guys. Yes, sir.