Hello and welcome back. It has been a pretty long time. What's up? It is Kay Lee uh with Follow-Up Media. This is the Follow-Up Media podcast. My co-host Riley Zoro Austin.

>> That's right. >> Sitting across from me. Why do I call him Zoro? Cuz he wears Lululemon >> no >> clothes. That's his favorite brand. And he's got a really creepy mustache that is just ever evolving.

>> Yeah. >> Yeah. So, um, we've been on a little bit of a hiatus and, um, we're about to kick things back off. So, if you don't know, Follow-up Media is a full-ervice production and marketing powerhouse.

That's what I call us now. We're just a powerhouse. We handle clients content ideiation from concept to development, roll out, distribution, the whole nine. We do traditional marketing but we excel and exceed expectations on the digital side of things. So um and you know this podcast that we created I don't know 6

months ago or whatever is for our thought leadership. We are the subject matter experts in this area. And so we bring you strategies, recommendations based off of what we're doing for existing clients, what we're going to do for future clients to where you can not only evaluate who you might

have working with you now or for you sometimes. And hopefully the money that you are spending is getting you a return on your investment whether it's an outsourced company or a company that's inhouse or your people that are in house. And so that's kind of like a lot of how our content is filtered and

through what lens and the things that you know we're going through as a um a company that is growing and expanding pretty quick. But we're also in that place of like how do we scale and still not lose our ethos, our motto, follow up, right?

>> Yeah. >> Our FU brand. >> Mhm. And it's crazy cuz all the the services we have now. We didn't just start off with that. It's we've been talking with clients and we we execute on maybe let's just say two of our our products or or and then all of a sudden

they're like hey do you guys do this you guys do this and then that's when I I feel like the evolution of it has just been >> people getting like you said maybe not burned but >> in a sus not doing what they told what they said they were going to do. It's a

bad experience. Like, and especially when it comes to search engine optimization because most business owners have no clue as to what their team or outsource team is actually doing.

>> Yeah. >> So, they're just going, "Here, all right, we're going to pay you $2,000 a month, and uh you guys are going to give us a report." And that report, as I've mentioned in previous episodes, is just hard to decipher. And no business owner, unless you have a background in website

analytics, wants to sit there and learn what chart relates to what and where things are coming from. So, it really needs to be outlined and explained like a third grader. And that's what our team does. And we do weekly reports, but besides that, it's like we don't just go in and and start soliciting more

services. It's always more of an uncovering, like an evolution. It's like, okay, if we're optimizing content on your YouTube channel, well, that has a direct correlation and can boost your search engine optimization efforts. And then, well, what's

happened, what happens is we're like, can we get a access to your GA4? If you don't know what that is, that's your Google Analytics, like your reports. And a lot of times the companies that are managing the SEO, they don't want to give it up because they don't want us to have insight as to how little they're

doing or maybe how non-aggressive they're being and how much effort they're actually putting in for their money because there'll be a history of how many backlinks, how many this and we're not going to go down this big SEO wormhole. Um, but that's essentially how

everything has evolved. Follow-up media is built on execution. Like more than anything, we put the FU in followup. And we do because if there's one trait that I can I don't know, I'm not going to brag because it's not anything worth bragging about, but that's one thing I do and one thing I've always done is I

follow up and I follow through. So when I started building this company, that was always the most important thing is action, >> right? You can hire an employee who's a genius, but if he's an overinker and overanalyzes things to death, you can't really do anything with him

because there's no action behind it. It's all a big freaking delay. >> Yeah. So when you have somebody who is all about action, action Jackson, they might go off in the wrong direction, but if they are a little bit coachable, you can always steer them and then the action goes in the right direction and

gets the result or the ROI you want. Anyway, today really we're going to talk about content and we've talked about content a million times and it's one of the most valuable things that every business owner has within them.

>> Is their wisdom and experience based off of the years and years and years of grinding, going through, you know, the pains of growth, the pains of failures, bad partnerships.

But it's the wisdom and experience that from their perspective they can share that educates an audience. Could be an existing one could be and that's where it all starts. Your audience always starts with your book of business. You know who are your clients right now?

Those are the people you market to. Those are the people that need to know that you are a thought leader in this space or in that space and you're an industry expert.

>> And why are you an industry expert? You're going to tell them. >> Yeah. >> And it's going to be apparent. It's going to be clear. It's going to be authentic. And you're going to get to not only let your clients inside a little bit, maybe give them another

layer of you that they don't see because it's always when you do meet with them, it's business, business, business. Oh, I got your financial statement. You know, we made you this percentage. That's about it. um you know, but if you're trying to gain new business and if you're trying to

beat out a competitor for a certain chunk of business, >> what better way to do it than having content that helps them make that decision. Yeah.

>> That helps them go, you know what? These both were really good, >> but I just really like that guy, Riley. >> Right. Yeah. And he he seems like I come we come from the same place. We're cut from the same cloth. We both look like Zoro and wear Lululemon.

>> Yeah. And a lot of the business owners are saying like, "I don't think I'd be interesting on camera. I don't think people want to listen to me." Well, whether you think so or not, your expertise is a lot higher in that industry than 99% of other people that are listening. So, absolutely,

>> you're already you're already up there. And 99% of the people in your industry still >> not doing it >> are not creating any authentic content.

No. So that's the opportunity. And and we have a client right now who has become um a really good friend. Um and this guy kind of showed up in my life like out of nowhere. Yeah.

>> It was a phone call. It was a it was a Google search that led to a website hit that led to a scheduled meeting which led to a phone call that same day which led to after our 45minut initial conversation.

I met his wife and him in our Alpharetta studio which is where we're recording from right now. And that guy's name, and I'm going to tell you because he's a badass and he's become not only a friend, an amazing client, and it is a prime example of how your content can literally impact

the world. Now, if your content is um and I'm not diminishing it or comparing it because it's it's apples to oranges, but if your content is financial advice or legal advice or how to fix this toilet, it it doesn't really matter.

>> Yeah. >> Right. You're still establishing yourself as a leader and you are helping people >> at that moment potentially, right? You could be might be a financial retirement piece of advice or uh a market, you know, interest rate cuts coming that

helps you make a decision that maybe changes even your your path. Yeah. >> Right. You might hear that. Um or maybe they turn over their whole portfolio to you. Nonetheless, Brad Burnham, who's the CEO of a company called Turn Therapeutics, um I had no idea who Brad was originally

when we first talked, but within about 2 minutes, I told him I was like, "Yep, I want in. I want in because his story a is so unique." and I'll just give you a little snippet of his story and then I'm going to drive you to check out his official podcast which is called Breaking Brad. Now a product of

follow-up media um we have handled the whole entire roll out from logo concept ideiation recording post production all the channel setups website merch >> marketing I mean you name it everything we we have done everything social media management name newsletter you name it Brad Burnham who was a medical sales um

guy selling devices and hospitals and whatever and if I'm getting that wrong. Brad, I apologize. But he's a very uh detail oriented fact guy, so I might if I butcher a fact, I'm sure he'll tell me. Yeah. Love him for it. But he contracted this bacterial infection that started off behind his ear.

>> And after five years, if the numbers are right, 30 surgeries, a very doom and gloom lifestyle life at that point. Um, we didn't have in the United States anything that could fight this bacteria.

>> Shocker. >> Shocker. And but apparently it was a bad one. It was like one of the worst ones you could get. >> Yeah. Um, and who knows how he was exposed to it. He got so fed up with how horrible his life was going and all the surgeries and pills and all ointments

and cream. I don't drained every week. >> Oh yeah, just stitches and stable. So he got fed up one day and went on Google and found out that the UK had an ingredient that they used over there for some wound care. Um that he thought seemed somewhat promising, but we didn't have an FDA approval here. So, he

ordered some of it off of Alibaba and basically, long story short, made a cure in his garage, believe it or not, he was sent to labs. It did kill the bacteria, the labs said, and he started using it on himself and fixed himself.

Now, 15 some odd years later, I don't know how many years later, but a good amount of time later, his company's huge. He's got FDA approvals. He's got patents. He's got a lot of great things going on. So, he's the CEO of one company and he's always wanted to be kind of a teacher and he kind of is in

just his natural state of himself. But >> now the content and the light he is putting on these what's out there these cures stem cells he's got all the leading scientists in biology you know doctors surgeons um you name it in his phone and he is bringing content

not to promote his farm from a company turn therapeutics. He doesn't really care about that, you know. Um it's to educate >> the world as to what's out there. Why don't we have that here? Um not bashing certain people that maybe keep some good things out of our

hands, but leave a lot of bad things in our hands like ingredients and food. We're not going to go down that. But the whole point of what I'm saying is his content is so valuable. Now, his content does appeal to a much broader area because, you know, everyone's interested in health. Everyone's interested for

everyone. >> Yeah. I mean, at some at some level, it'll hit home for everybody. >> Um, everybody knows somebody that has died from cancer or is dying from cancer or that is battling cancer at a at a you know, like the biggest fight in their life. And so, but when I really started

thinking about what were we were going to talk about in today's episode, I was like, you know, his content, you know, and you might be thinking, oh, I'm not a I didn't create a cure in my basement or my garage. You don't have to. You do not have to. We're not telling you you have to be someone like Brad. What we're

telling you is that your message and your experience and your wisdom in the particular industry that you're in or if it's just something that you want to spread the gospel, whatever, and you have your own take on that, feel free. But that content will appeal to somebody.

>> Yeah. You have your have an audience. >> Yeah. This is your soapbox. whether you want it, you want to have a soap box or not, and some people aren't into it, then find somebody in your company that will be the spokesperson, that will be the face that can >> educate on why me.

>> Yeah. >> Why would you use me over the other 10,000 competition people that are clamoring for my business? Yeah. You go to Google a company and go to their website and then if they have a video of any kind and it's not

some animated stick figure going, "Hey, help me. Look at my little financial thing. Oh, I just get by a car." >> There's very little dynamic content. It's all static. It's all static. And that's what their social media profiles look like, too. But still it's you don't have to compete but you need to have

some dynamic content that gives another perspective and another >> are you just a 2D image >> or are you a human being right with your own way of guiding people to whatever service you're selling whether it's plumbing electrician financial advice medical care you know cures whatever it

is is it marketing services like us right here, right now. >> And I don't So, but content is I mean >> it is the future without a damn doubt. It's funny the people that are resistant to it like it's not it's not something we want to do. What they don't know is, and we're not saying you have to be

ready, right, when Riley calls or >> Yeah. >> or you get a messed up email from our automated system or No, I'm just playing. Uh but the amount of time you're losing.

>> Yeah. >> And we never know whether it be tariffs, interest rates, the eb and flow of the industry you're in as far as time of year business goes down. Is it a complete lead genen deal like a real estate agent where you just got to grind all the time? Otherwise,

you take your foot off the gas, >> the leads stop coming in and it's going to take you 90 days to ramp up some a new revenue that's going to close. So, you've got to consistently be getting out there. And by creating authentic content, >> you still got to get out there. You

still got to do the normal bust hustle and and and you know shake hands, kiss babies, introduce yourself, but it gives you a portfolio of searchable work that people are going to scroll and be like, "Oh, and you're going to hit them at the right time."

>> Yeah. >> They're going to need to hear your message. But if you're not creating content, they're not hearing your company. They're hearing >> another companies. Yeah. And >> why would you want to get ahead of your competitors? You look at I mean I I see

websites all the time. So I know I can almost guarantee you that your competitor is not doing it. So why not get ahead? Unless you want to stay stay >> unless you're perfectly happy where you are.

>> Yeah. But if you if you have any desire to grow, then I would definitely >> Yeah. And I mean, and it's not from a point of cockiness because I can't I see we look at a company and we identify somebody or a business and we go, you know, this is what they're missing and we approach and we establish contact and

we try to have that conversation and it's like, okay, you know, not now, maybe later. Uh, you to hit me up in a couple months and a couple months turns into, you know, cuz we follow up. Yeah.

>> So, we don't give up. But then Riley's gonna follow up 20 times if need be to get another answer to see if you're ready. >> And it's like some people are just too busy doing busy work, >> right,

>> when they're not focused in on the decisions and tasks that are going to change the trajectory of their business. And it's like if you're happy where you are, then fantastic. Y, >> but that can also change cuz time goes real quick and you know 6 months turns into a year and then all of a sudden

you're like where is all the business? The phone isn't ringing. Now here's the deal. Create content or your company is going to fall behind. You're either going to one day wake up and be like, "How did we miss the signs?" Well, you didn't. we called and you brushed us off and you

said no not right now and we respect that because it's not there is a bit of time and there's a money commitment but it is a marketing necessity that you authentically establish your brand >> as the brand to handle that service or product.

>> Yeah. >> Done. That's it. I mean, there's no other way around it. You do it or you have a ton of money to throw at just ad campaign and billboards and super amounts of digital. Otherwise, you're going to get left behind and

your future revenue, your future growth, you know, is at stake. Content is what changes the trajectory of your business. And I'm getting to a point more and more where I'm just have more attitude about it and I'm less like, oh, you know, best practices, rule of thumb, you should be

doing this. No, you should be doing this. >> Yeah. Look at ads. Look at radio time. That kind of disappears. Content stays forever, >> right? Absolutely. Like you run an ad on radio, even TV. I mean, you could repurpose your commercials potentially,

but I mean, you're paying for that time. >> It's gonna run and then it's gone. It's like a hotel who's got rooms. >> Mhm. >> If you're not booked on on Thursday night, 911.

Well, whatever is not booked is lost revenue. >> Yeah. >> Right. You can't go back and fill those rooms. You lost the time.

>> Exactly. >> Same thing. And you've got to spend a lot But content repurposed like 20 different ways, reused. It's not even reused. It's more repurposed. Actually, Follow-up Media has a post on our socials this week. Uh, a plug to Zayn Durham, our um, social

media manager for Follow-Up Media, but he definitely gets the content and what we do as far as do we have a million followers? No, we don't. We're still growing, but nonetheless, um, so we're not talking about pop culture, Sydney Sweeney, I mean, all some entertainment,

>> you know, while we're hopefully somewhat entertaining, um, we're more using this space, this soapbox, our socials to educate, inform, and guide business owners and small, medium, and enterpriseized businesses to ramp up their digital efforts and expansion.

Riley, you want to add anything on to that? >> No, I I really I really think that you hit the nail on the head on that one for sure. We've talked about it on other episodes about exactly what you just said, but um but yeah, no, they they know they need it whether they they

thought about it a couple months ago or or someone in their family was another business owner, they're doing a podcast or whether they listen to a podcast out of just pure entertainment, >> they it really does impact a business in many different ways. And whether you want to

get on it now or jump on the late train, that's on you. But I think it'll it'll always be here and it's it's just just coming up. >> Yeah. I just had something as you were laying down the law there, Riley. I just had an idea. So, we got new merch and I thought about this is um you know, in 60

days, we are going to give a shirt and a hat away. We're gonna pick uh a follower subscriber out of all of our socials. And so if you're new from today, 911 till whatever exactly 60 days out is, I'll put it up on the episode description.

>> Yeah. >> Um if you follow, subscribe to one of our channels, love us, hate us, um we're going to choose a name and we're going to send you >> some FU brand >> gear. So, hat, shirt, um, you know, baby, some booty shorts for the wife, I

don't know. >> Yeah, some Lululemon >> or for the husband. Who knows? >> We'll throw in some Lululemon. >> No, no, we don't give Lululemon.

>> No, but thank you so much for listening. Um, this will be the first of many new episodes to come and um, we were reoptimizing our YouTube channel, which is one of the services that we handle for a lot of other people. And so, we needed to repurpose and reoptimize our content correctly to kind of form the

base needed to dial in content to YouTube's algorithm, which is one of the services that we offer. So, reach out to us followupdmedia.com. You can hit us up on all socials. I'm Christian Lee Kaylee aka and this is Riley Austin.

>> Peace. Bye.