Case Study: Oxendine Law
PODCAST | WEBSITE | SEO | YOUTUBE | SOCIAL MEDIA | PLACED MEDIA
The Client & Initial Challenge
Oxendine Law, led by founding attorney Jarrod Oxendine, had already built a strong reputation in Atlanta as a trusted voice in divorce and family law. Jarrod was frequently featured on radio, giving him name recognition but not a fully optimized digital presence.
The challenge was clear:
- Leverage Jarrod’s credibility and outgoing personality.
- Build a digital ecosystem that extended his authority beyond radio into podcasting, YouTube, and modern digital marketing channels.
Our First Engagement
Follow Up Media recognized that Jarrod’s expertise would translate perfectly into long-form, on-demand content.
- Podcast Launch: We developed and launched the Oxendine Law Podcast.
- Branding & Assets: Our design team created all podcast branding and graphics within the existing Oxendine brand guidelines, ensuring consistency.
- YouTube as the Hub: We structured YouTube as the central content hub, using SEO-driven titles, descriptions, and optimized visuals.
At this stage, Oxendine’s website and broader marketing were still being handled by another agency.
Media Assets & Positioning
After eight months, Oxendine Law moved all marketing initiatives to Follow Up Media. This decision came after seeing measurable success in podcasting and YouTube optimization.
Our scope expanded to include:
- Website Overhaul: The site had been pieced together by multiple vendors, leaving it inconsistent and underperforming. We rebuilt it with a clean structure, user-friendly navigation, and SEO best practices including mobile-friendly versions.
- Search Engine Optimization (SEO): We refined and expanded keyword targeting, ensuring Oxendine Law ranked higher for local and regional searches.
- Click Campaigns: We launched and managed targeted PPC campaigns to generate qualified leads.
- Social Media Management: Instead of endless videos, we shifted strategy to a mix of thought leadership posts, static graphics, and authority-building content that reinforced Jarrod as the go-to subject matter expert in divorce and family law.
Ongoing Ecosystem Build
With Atlanta momentum established, Oxendine Law expanded to Athens, GA. Follow Up Media spearheaded this push with a multi-channel campaign:
- Landing Page & SEO Strategy: Built a new Athens-specific landing page and tailored SEO strategy.
- Outdoor & Traditional Media: Designed and placed billboards for maximum local visibility.
- Broadcast Media Partnerships: Leveraged relationships to secure placement on Odyssey’s 92.9 The Game (Atlanta’s biggest sports station) while also connecting Oxendine Law with 93MGR radio in Athens, a major country station. This gave Oxendine dual-market penetration with one solution.
- Amazon DSP Campaigns: Launched Amazon’s demand-side platform ads for highly targeted web, streaming, and living-room audiences.
Podcast Elements
Current Impact
Today, Oxendine Law operates within a robust, well-rounded marketing ecosystem designed and managed entirely by Follow Up Media.
- Authority: Jarrod is positioned not just as a practicing attorney, but as a trusted thought leader across digital, audio, and video platforms.
- Visibility: Consistent presence across Atlanta and Athens markets — from billboards to YouTube to streaming ads.
- Growth: The expansion strategy has not only opened new offices but established Oxendine Law as one of the most recognizable family law brands in Georgia.
Key Takeaways
Start small → prove success → earn trust → expand full scope.
Build around client strengths (Jarrod’s voice/personality → podcast → brand leadership).
Integrate traditional and digital for maximum reach.
Follow Up Media delivers turnkey, scalable marketing ecosystems.
Podcast Assets
Website Redesign
Old Site
New Site
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