Case Study: Kingsmen Protection
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The Client & Initial Challenge
Quinton Coples is a former NFL defensive end, drafted in the first round by the New York Jets in 2012, and later playing for the Miami Dolphins before retiring around 2017. After five seasons in the league, Quinton largely stepped away from the public spotlight, keeping a low profile on social media and in business.
When he reemerged, it was with a new vision: to build Kingsmen Protection & Consulting, a premium security and executive protection company leveraging his unique stature, discipline, and experience as a professional athlete.
The challenge:
Quinton had limited brand visibility post-NFL.
Needed to reintroduce himself to the public and business markets with a credible and polished presence.
Position Kingsmen as a trusted partner for high-profile individuals and organizations seeking professional security services.
Our First Engagement
Follow Up Media partnered with Quinton at the earliest stages of his business concept to help shape and launch the Kingsmen brand.
Brand Identity & Messaging: Developed the Kingsmen Protection name, narrative, and positioning around trust, strength, and discretion.
Logo & Design: Created a professional and modern visual identity that reflects both luxury and authority.
Website Presence: Built a clean, commanding digital home that communicates services, credibility, and differentiates Kingsmen in a crowded market.
Media Assets & Positioning
Our strategy was to position Quinton’s background as a strength:
From NFL Defense to Personal Protection: Drawing parallels between Quinton’s years of defending against the toughest competition in the NFL and now defending clients’ safety and security.
Thought Leadership Content: Creating avenues for Quinton to share insights on personal safety, executive protection, and crisis preparedness, which reinforces authority in a competitive industry.
Low-Profile, High-Impact Branding: Given Quinton’s preference to stay off the grid, we designed a brand voice that communicates confidence and exclusivity without oversharing.
Ongoing Ecosystem Build
The Kingsmen Protection brand is still in the early stages of rollout. Planned and ongoing initiatives include:
Podcast & Media Content: A content platform where Quinton can speak on leadership, safety, and life after the NFL.
Social Media Strategy: Carefully curated, credibility-focused posts to grow recognition without compromising client confidentiality.
Networking & Partnerships: Leveraging Follow Up Media’s ecosystem to connect Kingsmen with high-net-worth individuals, athletes, and corporate partners in need of protection services.
Current Impact
Quinton has reintroduced himself as more than a former athlete — he is now a credible business leader in personal security.
Kingsmen Protection has a professional brand foundation and is positioned to scale into a trusted name in the executive protection industry.
The narrative shift — from NFL defense to executive protection — provides a compelling, memorable story that resonates with clients and partners.
Key Takeaways
A well-known name with a low profile can be reintroduced strategically to establish authority in a new field.
Translating athletic discipline and presence into business credibility creates a powerful brand platform.
By balancing visibility with discretion, Follow Up Media positioned Kingsmen Protection as a premium, trusted, and scalable security brand.
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