Follow Up Media

Case Study: Justin Farmer

Corporate company logo design for Justin Farmer, offering wealth management solutions.

LOGO | VIDEO PRODUCTION | WEBSITE | SEO

The Client & Initial Challenge

Justin Farmer is an Emmy Award–winning broadcaster with more than 20 years of network TV anchoring experience in Atlanta. Known for his credibility, voice, and face recognition, Justin decided to pivot careers — stepping away from news anchoring and into a new chapter as CEO of Exit Wealth, a financial advisory firm serving high-net-worth individuals.

The challenge:

  • Build a new personal and professional brand around the trusted name and recognizable face of Justin Farmer.

  • Transition his reputation from “news anchor” to “financial authority.”

  • Create a scalable digital and media ecosystem to position him as Atlanta’s king of finance.

Professional company logo design for Justin Farmer, a trusted wealth management company.

Our First Engagement

Justin was referred to Follow Up Media with a clear objective: leverage his long-standing reputation in media to launch his financial brand.
We started by:

  • Brand Strategy: Developing the messaging foundation: “The face you know. The voice you trust.”

  • Logo & Visual Identity: A fresh, modern logo and cohesive design system that bridged his legacy in television with his new role in finance.

  • Website Relaunch: Building a professional digital home base that introduces the Justin Farmer brand while connecting his broadcast legacy to his financial expertise. Though not yet the full ecosystem, the website lays the foundation for future expansion.

Media Assets & Positioning

To reinforce Justin’s credibility, we created flagship media assets designed to showcase his unique dual perspective:

  • Sizzle Reel / Demo Video: A dynamic highlight reel blending iconic moments from Justin’s two decades on TV with his new role as financial CEO and on-air financial correspondent. This positions him as both storyteller and subject-matter expert.

  • Content Transition: Showcasing Justin as not only a voice of authority on current financial topics (tariffs, markets, economic news) but also as a trusted advisor guiding high-net-worth clients.

Follow Up Media offers website development services for Justin Farmer, media financial expert

Ongoing Ecosystem Build

While the initial branding and assets have laid the groundwork, the Justin Farmer project is intentionally structured as a multi-phase ecosystem build. Planned and ongoing initiatives include:

  • Money Farm Media Network: A full content hub, including The Exit Wealth Podcast, man-on-the-street financial segments, and media distribution.

  • YouTube Optimization: Positioning Justin’s voice within search results and video platforms for financial expertise queries.

  • Social Media Rollout: Thought leadership and video-first content designed to resonate with both B2C (local trust) and B2B (advisor partnerships) audiences.

  • Public Relations & Media Placement: Leveraging Justin’s credibility and media presence to secure press coverage and speaking opportunities.

Current Impact

  • Justin has successfully reintroduced himself to the Atlanta market with a rebranded identity that honors his broadcast past while highlighting his financial leadership.

  • His digital presence now reflects authority and trust beyond television.

  • With a powerful sizzle reel and refreshed brand foundation, Justin is positioned for the next phases of ecosystem growth — from podcasting to network content distribution.

Key Takeaways

  • Build on what exists — transform an established reputation into a new brand authority.

  • Use storytelling and media to bridge past accomplishments into future credibility.

  • Ecosystem approach ensures scalability and long-term impact.

  • With Follow Up Media, Justin Farmer is not just a former TV anchor — he is becoming Atlanta’s go-to voice for financial insight and wealth strategy.